Alfred Ritchy Urban: released in 2022, earthy, patchouli and woody, about 5h on skin, projection 8/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Alfred Ritchy Urban dupe we found is Ajmal Evoke for Her — 83% match, about $45 (estimate) versus about $55 for a 100 ml bottle.
The five closest scent matches — the best Alfred Ritchy Urban dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Alfred Ritchy Urban | Projection |
|---|---|---|---|---|---|
| 1 | Ajmal Evoke for Her | 83% | about $45* (−18%) | 7h vs 5h | 7/10 |
| 2 | Fragrance World Mocha | 90% | about $35* (−36%) | 6h vs 5h | 7/10 |
| 3 | Pendora Scents Doris Pink | 87% | about $20* (−64%) | 8h vs 5h | 6/10 |
| 4 | PARIS CORNER Sunrise Killer Oud | 81% | about $25* (−55%) | 7h vs 5h | 6/10 |
| 5 | Maison Alhambra La Vita | 78% | about $20* (−64%) | 5h vs 5h | 6/10 |
Evokes the same woody and floral elegance found in Alfred Ritchy Urban, leaning into a balanced patchouli and amber profile that feels very familiar.
It shares its earthy, patchouli and woody accords with Alfred Ritchy Urban, opens on Pink Pepper and Bergamot too, lasts about 7h against 5h and carries 543 community ratings.
A highly regarded alternative that mirrors the mossy, patchouli-forward structure of the reference, providing a similar airy and chic impression.
It shares its warm spicy and soft spicy accords with Alfred Ritchy Urban, lasts about 6h against 5h and carries 82 community ratings.
A very close match to the mossy and floral profile of the reference, delivering a similar sophisticated vibe at a fraction of the cost.
It shares its citrus accords with Alfred Ritchy Urban, lasts about 8h against 5h and carries 1 community ratings.
This scent leans into the same earthy and spicy territory as the reference, providing a robust and long-lasting patchouli-centered experience.
It shares its citrus, warm spicy and woody accords with Alfred Ritchy Urban, lasts about 7h against 5h and carries 75 community ratings.
Offers a similar earthy and floral blend that echoes the core DNA of Alfred Ritchy Urban, making it a budget-friendly choice for daily wear.
It shares its citrus, patchouli and woody accords with Alfred Ritchy Urban, opens on Bergamot too, lasts about 5h against 5h and carries 68 community ratings.
Pendora Scents Doris Pink, at about $20 for 100 ml (estimate) — around 65% less than Alfred Ritchy Urban.
Pendora Scents Doris Pink, at about 8h on skin, against about 5h for Alfred Ritchy Urban.
Fragrance World Mocha, at 90% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Ajmal Evoke for Her saves you about $15 a year against Alfred Ritchy Urban. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Pendora Scents Doris Pink (8.0h) — 1 of 5.
Alfred Ritchy Urban notes, performance and price
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Updated 2026-08-31.