Alfred Sung Pure, released in 1997, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Alfred Sung Pure: floral, white floral and fruity, about 5h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Alfred Sung Pure we found, ranked by opening & dry-down similarity:
Evokes the luminous 90s floral character of Alfred Sung Pure with its lush bouquet of freesia, lily, and soft woody undertones.
It shares its floral, white floral and fresh accords with Alfred Sung Pure, lasts about 5h against 5h and carries 1,957 community ratings.
Captures a similarly clean, gentle white-floral essence as Alfred Sung Pure, adding a touch of soft musky warmth.
It shares its floral, white floral and fresh accords with Alfred Sung Pure, lasts about 5h against 5h and carries 13,614 community ratings.
Presents a vibrant freesia-and-citrus heart that calls to mind the fresh, radiant floral spirit of Alfred Sung Pure.
It shares its floral, citrus and fruity accords with Alfred Sung Pure, lasts about 6h against 5h and carries 14,628 community ratings.
Offers a bright, energetic floral-citrus feel in the same fresh 90s realm as Alfred Sung Pure.
It shares its citrus, white floral and floral accords with Alfred Sung Pure, lasts about 5h against 5h and carries 8,097 community ratings.
Leans into a crisp fruity-floral profile with freesia and lily that mirrors the uplifting opening of Alfred Sung Pure.
It shares its fruity, white floral and fresh accords with Alfred Sung Pure, lasts about 5h against 5h and carries 3,053 community ratings.
Elizabeth Arden Splendor, at about $20 for 100 ml (estimate) — around 20% less than Alfred Sung Pure.
Lancôme Miracle, at about 6h on skin, against about 5h for Alfred Sung Pure.
Elizabeth Arden Splendor, at 84% overall scent match across the opening and the dry-down.
Alfred Sung Pure itself sells from $39.19 (100 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Elizabeth Arden Splendor saves you about $5 a year against Alfred Sung Pure. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Lancôme Miracle comes closest at 5.6h, so it needs one re-spray to cover the day.
Alfred Sung Pure notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-04.