Avon Blue Rush, released in 2005, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Avon Blue Rush: aquatic, marine and ozonic, about 4h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Avon Blue Rush we found, ranked by opening & dry-down similarity:
Shares the same marine and watery profile as Avon Blue Rush, leaning into crisp ocean breezes.
It shares its aromatic, marine and green accords with Avon Blue Rush, opens on Sea Notes too, lasts about 4h against 4h and carries 1,015 community ratings.
Evokes the fresh aquatic and green melon character of Avon Blue Rush, offering an easygoing coastal vibe.
It shares its green, fruity and aquatic accords with Avon Blue Rush, lasts about 5h against 4h and carries 19,047 community ratings.
Brings a similar refreshing wave of aquatic notes and green aromatics reminiscent of Avon Blue Rush.
It shares its green, ozonic and aquatic accords with Avon Blue Rush, lasts about 5h against 4h and carries 2,115 community ratings.
Features an energetic, aquatic freshness that sits in the same extended family as Avon Blue Rush.
It shares its marine, aromatic and woody accords with Avon Blue Rush, opens on Sea Notes too, lasts about 6h against 4h and carries 14,787 community ratings.
Delivers a clean, transparent freshness that echoes the lighter, aromatic aspects of Avon Blue Rush.
It shares its green, woody and aromatic accords with Avon Blue Rush, lasts about 4h against 4h and carries 22,074 community ratings.
Nautica Voyage, at about $20 for 100 ml (estimate) — still above Avon Blue Rush's own estimate.
Rabanne Invictus, at about 6h on skin, against about 4h for Avon Blue Rush.
Nautica Voyage N-83, at 86% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Nautica Nautica Voyage N-83 actually costs about $5 a year MORE than Avon Blue Rush. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Rabanne Invictus comes closest at 6.1h, so it needs one re-spray to cover the day.
Avon Blue Rush notes, performance and price
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Updated 2026-08-26.