Avon Pure: released in 2017, musky, floral and powdery, about 4h on skin, projection 4/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Avon Pure scent match we found is Clean Ultimate — 82% match, about $40 (estimate) versus about $15 for a 100 ml bottle.
The five closest scent matches — the best Avon Pure dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Avon Pure | Projection |
|---|---|---|---|---|---|
| 1 | Clean Ultimate | 82% | about $40 (+167%) | 4h vs 4h | 5/10 |
| 2 | Avon Haiku | 78% | about $20 (+33%) | 5h vs 4h | 5/10 |
| 3 | Tous | 72% | about $25 (+67%) | 5h vs 4h | 4/10 |
| 4 | Avon Pure O2 For Her | 91% | about $20 (+33%) | 4h vs 4h | 5/10 |
| 5 | LETOILE (ЛЭТУАЛЬ) Tsarevna | 70% | about $20 (+33%) | 4h vs 4h | 4/10 |
Captures a similar soapy, fresh, and crisp profile that feels like a slightly more refined take on the original.
It shares its musky, fresh and floral accords with Avon Pure, lasts about 4h against 4h and carries 353 community ratings.
Offers a comparable floral and green freshness that aligns with the clean, everyday appeal of the reference scent.
It shares its fresh, floral and green accords with Avon Pure, lasts about 5h against 4h and carries 988 community ratings.
Provides a soft, powdery floral experience that sits in the same family as the light and airy Avon Pure.
It shares its floral, fresh and powdery accords with Avon Pure, lasts about 5h against 4h and carries 693 community ratings.
Evokes a similar clean and musky floral impression that mirrors the simple, fresh aesthetic of the reference.
It shares its floral, fruity and fresh accords with Avon Pure, lasts about 4h against 4h and carries 23 community ratings.
Shares a similar airy, clean, and musky character that evokes the fresh and powdery essence of Avon Pure.
It shares its floral, fresh and green accords with Avon Pure, lasts about 4h against 4h and carries 235 community ratings. It is listed as discontinued, so availability varies.
Avon Haiku, at about $20 for 100 ml (estimate) — still above Avon Pure's own estimate.
Avon Haiku, at about 5h on skin, against about 4h for Avon Pure.
Avon Pure O2 For Her, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Clean Clean Ultimate actually costs about $35 a year MORE than Avon Pure. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Avon Haiku comes closest at 5.0h, so it needs one re-spray to cover the day.
Avon Pure notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-30.