Avon Secrets to Keep, released in 2012, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Avon Secrets to Keep: fruity, white floral and sweet, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Avon Secrets to Keep we found, ranked by opening & dry-down similarity, with the ones still in production first:
Evokes the sweet fruity and white floral charm of Avon Secrets to Keep, blending luscious berries with a soft, powdery dry-down.
It shares its sweet, fruity and white floral accords with Avon Secrets to Keep, lasts about 4h against 4h and carries 116 community ratings.
Shares a playful, youthful fruity and sweet composition that feels right at home in the same family as Avon Secrets to Keep.
It shares its fruity, sweet and fresh accords with Avon Secrets to Keep, lasts about 4h against 4h and carries 1,097 community ratings.
Captures a similar sweet and breezy everyday fruitiness reminiscent of Avon Secrets to Keep, wrapped in an easy-wearing aura.
It shares its white floral, sweet and woody accords with Avon Secrets to Keep, lasts about 4h against 4h and carries 37 community ratings.
Leans into a vibrant tropical fruit profile that touches upon the bright, juicy energy found in Avon Secrets to Keep.
It shares its sweet, fruity and fresh accords with Avon Secrets to Keep, lasts about 4h against 4h and carries 181 community ratings. It is listed as discontinued, so availability varies.
Offers a slightly deeper, sweeter evening interpretation of the fruit and floral character that defines Avon Secrets to Keep.
It shares its fruity, sweet and woody accords with Avon Secrets to Keep, lasts about 4h against 4h and carries 397 community ratings. It is listed as discontinued, so availability varies.
Avon Secret Fantasy, at about $15 for 100 ml (estimate).
So...? In Love, at about 4h on skin, against about 4h for Avon Secrets to Keep.
Eudora Kiss Me Lovely, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Eudora Kiss Me Lovely actually costs about $20 a year MORE than Avon Secrets to Keep. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. So...? So...? In Love comes closest at 4.4h, so it needs one re-spray to cover the day.
Avon Secrets to Keep notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-01.