Avon Simply Because, released in 2010, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Avon Simply Because: floral, fresh and fruity, about 3h on skin, projection 4/10, sillage 2/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Avon Simply Because we found, ranked by opening & dry-down similarity, with the ones still in production first:
Offers a modern, bright floral profile that feels like a contemporary successor to the fresh, fruity spirit of the original.
It shares its fruity, fresh and powdery accords with Avon Simply Because, lasts about 4h against 3h and carries 151 community ratings.
Captures the soft, powdery cherry blossom essence found in the heart of the reference, leaning into a clean and feminine aesthetic.
It shares its floral, fruity and fresh accords with Avon Simply Because, opens on Litchi too, lasts about 4h against 3h and carries 404 community ratings.
Focuses on the same delicate, sweet floral notes that define the core experience of the reference scent.
It shares its floral, fruity and fresh accords with Avon Simply Because, lasts about 3h against 3h and carries 731 community ratings.
Features a sweet, powdery floral dry-down that echoes the soft musk and vanilla base of the reference.
It shares its floral, powdery and vanilla accords with Avon Simply Because, opens on Red Apple too, lasts about 5h against 3h and carries 347 community ratings.
Provides a fresh, aquatic-floral impression that sits in the same light, everyday-wear category as the reference.
It shares its floral, fresh and fruity accords with Avon Simply Because, opens on Bergamot too, lasts about 5h against 3h and carries 120 community ratings. It is listed as discontinued, so availability varies.
Avon Eve Become, at about $25 for 100 ml (estimate) — still above Avon Simply Because's own estimate.
Harajuku Lovers Wicked Style Baby, at about 5h on skin, against about 3h for Avon Simply Because.
Avon Eve Become, at 79% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Avon Eve Become actually costs about $15 a year MORE than Avon Simply Because. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Harajuku Lovers Harajuku Lovers Wicked Style Baby comes closest at 4.6h, so it needs one re-spray to cover the day.
Avon Simply Because notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-03.