Avon Today Tomorrow Always Wonder: released in 2023, citrus, floral and woody, about 5h on skin, projection 4/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Avon Today Tomorrow Always Wonder dupe we found is Avon Incandessence Lotus — 84% match, about $15 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Avon Today Tomorrow Always Wonder dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Avon Today Tomorrow Always Wonder | Projection |
|---|---|---|---|---|---|
| 1 | Avon Incandessence Lotus | 84% | about $15* (−50%) | 4h vs 5h | 5/10 |
| 2 | Bath & Body Works Brightest Bloom | 81% | about $20* (−33%) | 4h vs 5h | 6/10 |
| 3 | Rochas Mademoiselle Rochas Eau de Toilette | 80% | about $35 (+17%) | 5h vs 5h | 7/10 |
| 4 | Elizabeth Arden Sunflowers Summer Bloom | 80% | about $30* | 3h vs 5h | 6/10 |
| 5 | Salvador Dali La Belle et l'Ocelot Eau de Toilette | 79% | about $30 | 5h vs 5h | 6/10 |
Shares the soft floral character of Today Tomorrow Always Wonder, leaning into a similar gentle, uplifting everyday freshness.
It shares its floral, fresh and powdery accords with Avon Today Tomorrow Always Wonder, lasts about 4h against 5h and carries 821 community ratings.
Evokes the bright floral feel of Today Tomorrow Always Wonder, offering a similarly cheerful and approachable aroma.
It shares its floral, fresh and woody accords with Avon Today Tomorrow Always Wonder, lasts about 4h against 5h and carries 326 community ratings.
Brings a similar joyful blend of crisp fruits and fresh petals in the style of Today Tomorrow Always Wonder.
It shares its musky, rose and floral accords with Avon Today Tomorrow Always Wonder, opens on Violet Leaf and Bergamot too, lasts about 5h against 5h and carries 373 community ratings.
Recalls the sunny citrus and floral balance found in Today Tomorrow Always Wonder, with a breezy outdoor impression.
It shares its floral, fresh and powdery accords with Avon Today Tomorrow Always Wonder, lasts about 3h against 5h and carries 323 community ratings.
Presents a woody floral structure that is reminiscent of the heart notes in Today Tomorrow Always Wonder.
It shares its floral, rose and musky accords with Avon Today Tomorrow Always Wonder, lasts about 5h against 5h and carries 564 community ratings.
Avon Incandessence Lotus, at about $15 for 100 ml (estimate) — around 50% less than Avon Today Tomorrow Always Wonder.
Rochas Mademoiselle Rochas Eau de Toilette, at about 5h on skin, against about 5h for Avon Today Tomorrow Always Wonder.
Avon Incandessence Lotus, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Avon Incandessence Lotus saves you about $20 a year against Avon Today Tomorrow Always Wonder. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Rochas Mademoiselle Rochas Eau de Toilette comes closest at 5.2h, so it needs one re-spray to cover the day.
Avon Today Tomorrow Always Wonder notes, performance and price
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Updated 2026-08-31.