Brocard 5 O'Clock: released in 2019, citrus, vanilla and aromatic, about 4h on skin, projection 4/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Brocard 5 O'Clock scent match we found is Cologne-Zation Lavender & Black Tea — 88% match, about $40 (estimate) versus about $10 for a 100 ml bottle.
The five closest scent matches — the best Brocard 5 O'Clock dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Brocard 5 O'Clock | Projection |
|---|---|---|---|---|---|
| 1 | Cologne-Zation Lavender & Black Tea | 88% | about $40 (+300%) | 5h vs 4h | 5/10 |
| 2 | Brocard Lemon Curd | 87% | about $15* (+50%) | 3h vs 4h | 5/10 |
| 3 | Demeter Fragrance Earl Grey Tea | 86% | about $45 (+350%) | 3h vs 4h | 3/10 |
| 4 | Solinotes Tonka | 85% | about $30 (+200%) | 4h vs 4h | 5/10 |
| 5 | Brocard Once Upon a Time Fortune | 86% | about $15 (+50%) | 5h vs 4h | 6/10 |
Mirrors the soothing blend of herbal lavender and aromatic tea notes found in Brocard 5 O'Clock with great fidelity.
It shares its aromatic, green and lavender accords with Brocard 5 O'Clock, lasts about 5h against 4h and carries 122 community ratings.
Leans heavily into the vibrant citrus and sweet facets that echo the brighter opening moments of Brocard 5 O'Clock.
It shares its vanilla, powdery and citrus accords with Brocard 5 O'Clock, lasts about 3h against 4h and carries 449 community ratings.
Evokes the aromatic citrus and green herbal infusion reminiscent of Brocard 5 O'Clock, delivering a straightforward and refreshing brew.
It shares its citrus, fresh spicy and green accords with Brocard 5 O'Clock, lasts about 3h against 4h and carries 199 community ratings.
Shares the comforting sweet and powdery vanilla character found in Brocard 5 O'Clock, wrapping the senses in a cozy amber warmth.
It shares its vanilla, sweet and aromatic accords with Brocard 5 O'Clock, lasts about 4h against 4h and carries 833 community ratings.
Captures a similar sweet and aromatic profile to Brocard 5 O'Clock, offering an enchanting herbal twist on a powdery base.
It shares its citrus, vanilla and fresh spicy accords with Brocard 5 O'Clock, lasts about 5h against 4h and carries 99 community ratings.
Brocard Lemon Curd, at about $15 for 100 ml (estimate) — still above Brocard 5 O'Clock's own estimate.
Cologne-Zation Lavender & Black Tea, at about 5h on skin, against about 4h for Brocard 5 O'Clock.
Cologne-Zation Lavender & Black Tea, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Cologne-Zation Lavender & Black Tea actually costs about $40 a year MORE than Brocard 5 O'Clock. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Cologne-Zation Lavender & Black Tea comes closest at 4.5h, so it needs one re-spray to cover the day.
Brocard 5 O'Clock notes, performance and price
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Updated 2026-08-22.