Brocard Once Upon a Time Fortune: released in 2016, citrus, vanilla and fresh spicy, about 5h on skin, projection 6/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Brocard Once Upon a Time Fortune dupe we found is Brocard 5 O'Clock — 82% match, about $10 (estimate) versus about $15 for a 100 ml bottle.
The five closest scent matches — the best Brocard Once Upon a Time Fortune dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Brocard Once Upon a Time Fortune | Projection |
|---|---|---|---|---|---|
| 1 | Brocard 5 O'Clock | 82% | about $10 (−33%) | 4h vs 5h | 4/10 |
| 2 | Brocard Lemon Curd | 82% | about $15* | 3h vs 5h | 5/10 |
| 3 | Tesori d'Oriente Japanese Rituals | 72% | about $10 (−33%) | 5h vs 5h | 4/10 |
| 4 | 4711 Original Eau de Cologne | 70% | about $45* (+200%) | 2h vs 5h | 7/10 |
| 5 | Zara Lemon Pie | 78% | about $15 | 4h vs 5h | 5/10 |
Shares a similar citrus-forward, aromatic character that feels like a lighter, more tea-infused relative of the Fortune scent profile.
It shares its citrus, vanilla and aromatic accords with Brocard Once Upon a Time Fortune, lasts about 4h against 5h and carries 474 community ratings.
Focuses on the bright, zesty citrus and creamy vanilla elements found in the original, offering a similarly sweet and fresh experience.
It shares its vanilla, powdery and citrus accords with Brocard Once Upon a Time Fortune, opens on Lemon too, lasts about 3h against 5h and carries 449 community ratings.
Highlights the spicy ginger and aromatic facets, providing a similar fresh-spicy energy at a very accessible price point.
It shares its citrus, fresh and powdery accords with Brocard Once Upon a Time Fortune, opens on Grapefruit too, lasts about 5h against 5h and carries 676 community ratings.
A classic, refreshing citrus-aromatic blend that shares the bright, zesty opening notes of the reference.
It shares its citrus, aromatic and fresh spicy accords with Brocard Once Upon a Time Fortune, opens on Lemon too, lasts about 2h against 5h and carries 6,589 community ratings.
Captures the gourmand citrus-and-vanilla interplay, evoking a similar sweet, dessert-like freshness on the skin.
It shares its citrus, fresh and aromatic accords with Brocard Once Upon a Time Fortune, opens on Lemon too, lasts about 4h against 5h and carries 29 community ratings.
Tesori d'Oriente Japanese Rituals, at about $10 for 100 ml (estimate) — around 35% less than Brocard Once Upon a Time Fortune.
Tesori d'Oriente Japanese Rituals, at about 5h on skin, against about 5h for Brocard Once Upon a Time Fortune.
Brocard 5 O'Clock, at 82% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Brocard 5 O'Clock saves you about $5 a year against Brocard Once Upon a Time Fortune. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Tesori d'Oriente Japanese Rituals comes closest at 5.0h, so it needs one re-spray to cover the day.
Brocard Once Upon a Time Fortune notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-23.