Burberry London: released in 2006, white floral, citrus and fruity, about 7h on skin, projection 7/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Burberry London dupe we found is Boucheron Jaipur Bracelet — 78% match, about $35 (estimate) versus about $65 for a 100 ml bottle.
The five closest scent matches — the best Burberry London dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Burberry London | Projection |
|---|---|---|---|---|---|
| 1 | Boucheron Jaipur Bracelet | 78% | about $35 (−46%) | 6h vs 7h | 7/10 |
| 2 | Lattafa Perfumes Emaan | 76% | about $20* (−69%) | 6h vs 7h | 7/10 |
| 3 | Paris Hilton Fairy Dust | 75% | about $20 (−69%) | 5h vs 7h | 7/10 |
| 4 | Coty Chanson d'Eau Jasmine | 72% | about $15* (−77%) | 5h vs 7h | 6/10 |
| 5 | Juicy Couture Couture Couture | 80% | about $30 (−54%) | 6h vs 7h | 8/10 |
Shares a similar breezy floral elegance reminiscent of Burberry London, wrapped in a soft and comfortable musky base.
It shares its citrus, floral and white floral accords with Burberry London, lasts about 6h against 7h and carries 1,551 community ratings.
Presents a radiant white floral and citrus bouquet that feels adjacent to the bright opening of Burberry London.
It shares its white floral, citrus and fruity accords with Burberry London, lasts about 6h against 7h and carries 471 community ratings.
A sweet, floral-heavy option that shares a similar cheerful presence in the same family as Burberry London.
It shares its white floral, floral and musky accords with Burberry London, lasts about 5h against 7h and carries 1,051 community ratings.
Delivers a lighter, straightforward floral freshness reminiscent of the breezy facets in Burberry London.
It shares its white floral, floral and musky accords with Burberry London, lasts about 5h against 7h and carries 182 community ratings.
Evokes the lush white floral and sweet fruit character of Burberry London, leaning into a similarly vibrant and carefree profile.
It shares its white floral, fruity and citrus accords with Burberry London, lasts about 6h against 7h and carries 2,845 community ratings. It is listed as discontinued, so availability varies.
Coty Chanson d'Eau Jasmine, at about $15 for 100 ml (estimate) — around 75% less than Burberry London.
Lattafa Perfumes Emaan, at about 6h on skin, against about 7h for Burberry London.
Juicy Couture Couture Couture, at 80% overall scent match across the opening and the dry-down.
Burberry London itself sells from $20.95 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Boucheron Jaipur Bracelet saves you about $45 a year against Burberry London. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Lattafa Perfumes Emaan comes closest at 6.0h, so it needs one re-spray to cover the day.
Burberry London notes, performance and price
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Updated 2026-09-03.