Bvlgari Maravilla is discontinued — the closest scent matches you can still buy

Bvlgari Maravilla, released in 2014, is discontinued and no longer in production. The closest scent matches you can still buy are below.

Bvlgari Maravilla: citrus, white floral and patchouli, about 5h on skin, projection 5/10, sillage 5/10. The alternatives below are matched to that profile.

What can I wear instead of Bvlgari Maravilla?

The five closest scent matches — the closest replacements for Bvlgari Maravilla we found, ranked by opening & dry-down similarity:

  1. Gucci Flora Gorgeous Gardenia — 77% scent match

    Offers a sweet, fruity floral sweetness that feels akin to the playful fruit and blossom notes of Bvlgari Maravilla.

    It shares its white floral, sweet and fruity accords with Bvlgari Maravilla, lasts about 4h against 5h and carries 7,191 community ratings.

  2. Hermès Eau des Merveilles — 76% scent match

    Presents a warm, woody citrus ambiance reminiscent of the richer facets in Bvlgari Maravilla.

    It shares its woody, citrus and sweet accords with Bvlgari Maravilla, lasts about 6h against 5h and carries 8,018 community ratings.

  3. Acqua di Parma Chinotto di Liguria — 76% scent match

    Features a sparkling citrus focus reminiscent of the lively lemon and fruit opening in Bvlgari Maravilla.

    It shares its citrus, warm spicy and woody accords with Bvlgari Maravilla, lasts about 5h against 5h and carries 867 community ratings.

  4. Bvlgari Fantasia Veneta — 76% scent match

    Shares a sophisticated patchouli-infused elegance that echoes elements found within the Bvlgari Maravilla composition.

    It shares its patchouli, woody and fruity accords with Bvlgari Maravilla, lasts about 6h against 5h and carries 181 community ratings.

  5. Frederic Malle Eau De Magnolia — 74% scent match

    Leans into a clean floral perspective that shares space with the floral heart of Bvlgari Maravilla.

    It shares its citrus, woody and earthy accords with Bvlgari Maravilla, lasts about 6h against 5h and carries 1,841 community ratings.

Which Bvlgari Maravilla dupe is cheapest?

Acqua di Parma Chinotto di Liguria, at about $55 for 100 ml (estimate) — still above Bvlgari Maravilla's own estimate.

Which Bvlgari Maravilla dupe lasts longest?

Bvlgari Fantasia Veneta, at about 6h on skin, against about 5h for Bvlgari Maravilla.

Which Bvlgari Maravilla dupe is closest to the original?

Gucci Flora Gorgeous Gardenia, at 77% overall scent match across the opening and the dry-down.

How much does a Bvlgari Maravilla dupe save?

At 4 sprays a day — about 146 ml a year — Gucci Flora Gorgeous Gardenia actually costs about $160 a year MORE than Bvlgari Maravilla. Both priced at 100 ml; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Bvlgari Maravilla dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Bvlgari Fantasia Veneta comes closest at 6.0h, so it needs one re-spray to cover the day.

Bvlgari Maravilla notes, performance and price

Related dupe lists

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Updated 2026-09-29.