H&M Cherry: released in 2021, fruity, sweet and cherry, about 5h on skin, projection 4/10, sillage 5/10. The alternatives below are matched to that profile.
The closest H&M Cherry scent match we found is Maison Alhambra Lovely Chèrie — 86% match, about $30 (estimate) versus about $10 for a 100 ml bottle.
The five closest scent matches — the best H&M Cherry dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Cherry | Projection |
|---|---|---|---|---|---|
| 1 | Maison Alhambra Lovely Chèrie | 86% | about $30* (+200%) | 5h vs 5h | 7/10 |
| 2 | Zara Cherry Smoothie Eau de Parfum | 85% | about $25* (+150%) | 6h vs 5h | 6/10 |
| 3 | Bath & Body Works Oh, Cherry | 85% | about $25 (+150%) | 4h vs 5h | 6/10 |
| 4 | Fine'ry. Not Another Cherry | 84% | about $35* (+250%) | 5h vs 5h | 7/10 |
| 5 | Bath & Body Works Sweetheart Cherry | 82% | about $15 (236 ml) | 4h vs 5h | 5/10 |
A deeper, more resonant cherry fragrance that mirrors the sweet and almond-like nuances of the original with added longevity.
It shares its cherry, sweet and almond accords with H&M Cherry, lasts about 5h against 5h and carries 1,337 community ratings.
Evokes a creamy, lactonic cherry experience that leans into the sweet and nutty facets found in the reference scent.
It shares its sweet, cherry and fruity accords with H&M Cherry, lasts about 6h against 5h and carries 1,328 community ratings.
A bright and playful cherry scent that captures the sweet, fruity essence of the original with a light, everyday appeal.
It shares its cherry and sweet accords with H&M Cherry, lasts about 4h against 5h and carries 366 community ratings.
Captures the tart and sweet cherry profile with a sophisticated edge, reminiscent of the fruity and nutty balance in the reference.
It shares its almond, fruity and cherry accords with H&M Cherry, lasts about 5h against 5h and carries 1,223 community ratings.
This mist offers a similar sweet and fresh cherry profile, providing a lighthearted and accessible take on the fruit-forward character.
It shares its cherry, sweet and nutty accords with H&M Cherry, lasts about 4h against 5h and carries 599 community ratings.
Zara Cherry Smoothie Eau de Parfum, at about $25 for 100 ml (estimate) — still above H&M Cherry's own estimate.
Zara Cherry Smoothie Eau de Parfum, at about 6h on skin, against about 5h for H&M Cherry.
Maison Alhambra Lovely Chèrie, at 86% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Maison Alhambra Lovely Chèrie actually costs about $25 a year MORE than H&M Cherry. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Zara Cherry Smoothie Eau de Parfum comes closest at 5.8h, so it needs one re-spray to cover the day.
H&M Cherry notes, performance and price
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Updated 2026-08-20.