H&M Formentera, released in 2018, is discontinued and no longer in production. The closest scent matches you can still buy are below.
H&M Formentera: green, fruity and woody, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for H&M Formentera we found, ranked by opening & dry-down similarity, with the ones still in production first:
Offers a sophisticated, slightly sweeter interpretation of the fig note that aligns well with the aromatic and fruity heart of the reference.
It shares its fruity, sweet and woody accords with H&M Formentera, lasts about 6h against 4h and carries 175 community ratings.
Captures the same sun-drenched, green fig character found in H&M Formentera, offering a crisp and earthy experience at a very accessible price point.
It shares its woody, sweet and fruity accords with H&M Formentera, lasts about 5h against 4h and carries 98 community ratings.
Provides a gentle, naturalistic take on the fig tree, reminiscent of the soft green and woody nuances present in H&M Formentera.
It shares its woody, fruity and sweet accords with H&M Formentera, lasts about 5h against 4h and carries 72 community ratings.
Evokes the lush, leafy green fig profile of the reference, leaning into a slightly more vibrant and summery aromatic atmosphere.
It shares its green, fruity and woody accords with H&M Formentera, lasts about 4h against 4h and carries 628 community ratings. It is listed as discontinued, so availability varies.
Shares the same minimalist, green-woody DNA as the reference, focusing on a clean and crisp forest-like impression.
It shares its citrus, woody and fruity accords with H&M Formentera, lasts about 4h against 4h and carries 82 community ratings. It is listed as discontinued, so availability varies.
Laurence Dumont Figue Sauvage, at about $15 for 100 ml (estimate) — around 25% less than H&M Formentera.
Laura Mercier Eau Gourmande Fresh Fig, at about 6h on skin, against about 4h for H&M Formentera.
Laurence Dumont Figue Sauvage, at 87% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Laura Mercier Eau Gourmande Fresh Fig actually costs about $90 a year MORE than H&M Formentera. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Laura Mercier Eau Gourmande Fresh Fig comes closest at 5.8h, so it needs one re-spray to cover the day.
H&M Formentera notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-18.