H&M Peony: released in 2013, floral, fresh and rose, about 5h on skin, projection 4/10, sillage 9/10. The alternatives below are matched to that profile.
The closest H&M Peony scent match we found is Zara Peony — 85% match, about $20 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best H&M Peony dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Peony | Projection |
|---|---|---|---|---|---|
| 1 | Zara Peony | 85% | about $20 | 4h vs 5h | 7/10 |
| 2 | The Body Shop British Rose | 84% | about $20 | 4h vs 5h | 6/10 |
| 3 | Bath & Body Works Perfect Peony | 86% | about $15 (236 ml) | 4h vs 5h | 5/10 |
| 4 | Skylar Blush Baby | 89% | about $30 (10 ml) | 3h vs 5h | 4/10 |
| 5 | Demeter Fragrance Peony | 85% | about $40 (+100%) | 4h vs 5h | 3/10 |
Presents a tender floral arrangement that feels right in line with the H&M Peony experience.
It shares its floral, rose and fresh accords with H&M Peony, lasts about 4h against 5h and carries 196 community ratings.
Brings a bright floral and fresh rose opening akin to H&M Peony with an airy quality.
It shares its rose, floral and fresh accords with H&M Peony, lasts about 4h against 5h and carries 641 community ratings.
Evokes the fresh floral character of H&M Peony, leaning into a soft and delicate rose profile.
It shares its floral, fresh and rose accords with H&M Peony, lasts about 3h against 5h and carries 5 community ratings.
Focuses purely on the clean, sweet floral accords captured in H&M Peony.
It shares its floral, fresh and rose accords with H&M Peony, lasts about 4h against 5h and carries 80 community ratings.
Shares a vibrant fresh floral essence reminiscent of H&M Peony with a prominent dewy petal impression.
It shares its fresh, floral and rose accords with H&M Peony, lasts about 4h against 5h and carries 160 community ratings. It is listed as discontinued, so availability varies.
Zara Peony, at about $20 for 100 ml (estimate).
Bath & Body Works Perfect Peony, at about 4h on skin, against about 5h for H&M Peony.
Skylar Blush Baby, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zara Peony works out about the same as H&M Peony over a year. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Bath & Body Works Perfect Peony comes closest at 4.2h, so it needs one re-spray to cover the day.
H&M Peony notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-02.