H&M Santalum: released in 2018, woody, aromatic and powdery, about 5h on skin, projection 5/10, sillage 5/10. The alternatives below are matched to that profile.
The closest H&M Santalum scent match we found is Yves Rocher Voile d'Ocre — 84% match, about $35 (estimate) versus about $15 for a 100 ml bottle.
The five closest scent matches — the best H&M Santalum dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs H&M Santalum | Projection |
|---|---|---|---|---|---|
| 1 | Yves Rocher Voile d'Ocre | 84% | about $35* (+133%) | 5h vs 5h | 5/10 |
| 2 | Zara Evening Safari Drive | 81% | about $30* (+100%) | 5h vs 5h | 6/10 |
| 3 | Fragonard Santal | 80% | about $45* (+200%) | 5h vs 5h | 5/10 |
| 4 | Zara Vapeur Blanche | 77% | about $25 (+67%) | 5h vs 5h | 5/10 |
| 5 | H&M Adventure Seeker | 79% | about $20 (+33%) | 4h vs 5h | 5/10 |
Evokes the warm, comforting sandalwood and cedar character of H&M Santalum with a smooth, resinous touch.
It shares its woody, powdery and warm spicy accords with H&M Santalum, lasts about 5h against 5h and carries 904 community ratings.
Shares the woody, aromatic presence found in H&M Santalum, leaning into a dry and earthy atmosphere.
It shares its woody, aromatic and powdery accords with H&M Santalum, lasts about 5h against 5h and carries 159 community ratings.
Brings a similar creamy woodiness reminiscent of the heart of H&M Santalum, though slightly richer in feel.
It shares its woody, aromatic and fresh spicy accords with H&M Santalum, opens on Cypress too, lasts about 5h against 5h and carries 247 community ratings.
Features a clean, airy musk profile that captures some of the softer elements of H&M Santalum.
It shares its woody, musky and powdery accords with H&M Santalum, lasts about 5h against 5h and carries 175 community ratings.
Offers a fresh, outdoorsy aromatic freshness that sits comfortably in the same family as H&M Santalum.
It shares its woody, powdery and fresh spicy accords with H&M Santalum, lasts about 4h against 5h and carries 88 community ratings.
H&M Adventure Seeker, at about $20 for 100 ml (estimate) — still above H&M Santalum's own estimate.
Yves Rocher Voile d'Ocre, at about 5h on skin, against about 5h for H&M Santalum.
Yves Rocher Voile d'Ocre, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Yves Rocher Voile d'Ocre actually costs about $30 a year MORE than H&M Santalum. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Yves Rocher Voile d'Ocre comes closest at 5.4h, so it needs one re-spray to cover the day.
H&M Santalum notes, performance and price
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Updated 2026-08-13.