Harry Potter Ambition: released in 2024, amber, smoky and warm spicy, about 6h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Harry Potter Ambition dupe we found is Massimo Dutti Blue Incense — 87% match, about $35 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Harry Potter Ambition dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Harry Potter Ambition | Projection |
|---|---|---|---|---|---|
| 1 | Massimo Dutti Blue Incense | 87% | about $35 (+75%) | 5h vs 6h | 7/10 |
| 2 | Lalique Encre Noire | 80% | about $45* (+125%) | 6h vs 6h | 7/10 |
| 3 | Rasasi Hawas Verde | 75% | about $30* (+50%) | 7h vs 6h | 7/10 |
| 4 | Nike Urban Wood Man | 74% | about $10 (−50%) | 5h vs 6h | 5/10 |
| 5 | Zara Harry Potter Slytherin | 89% | about $15 (−25%) | 2h vs 6h | 5/10 |
Leans into the smoky, resinous character of the reference, offering a smooth incense experience that feels remarkably similar in its dry-down.
It shares its amber, woody and warm spicy accords with Harry Potter Ambition, lasts about 5h against 6h and carries 104 community ratings.
Evokes the dark, earthy, and woody atmosphere found in the reference, providing a more intense and long-lasting experience.
It shares its woody, aromatic and earthy accords with Harry Potter Ambition, lasts about 6h against 6h and carries 24,523 community ratings.
Shares a similar fresh-spicy and aromatic energy, offering a more modern and vibrant take on the woody base of the reference.
It shares its woody, aromatic and fresh spicy accords with Harry Potter Ambition, lasts about 7h against 6h and carries 451 community ratings.
A budget-friendly option that mirrors the woody and aromatic structure of the reference with a clean, masculine finish.
It shares its fresh spicy, warm spicy and woody accords with Harry Potter Ambition, lasts about 5h against 6h and carries 175 community ratings.
Captures the warm, spicy, and woody essence of the reference with a similar aromatic profile that feels grounded and sophisticated.
It shares its woody, warm spicy and aromatic accords with Harry Potter Ambition, lasts about 2h against 6h and carries 3 community ratings.
Nike Urban Wood Man, at about $10 for 100 ml (estimate) — around 50% less than Harry Potter Ambition.
Rasasi Hawas Verde, at about 7h on skin, against about 6h for Harry Potter Ambition.
Zara Harry Potter Slytherin, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Massimo Dutti Blue Incense actually costs about $20 a year MORE than Harry Potter Ambition. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Rasasi Hawas Verde comes closest at 6.5h, so it needs one re-spray to cover the day.
Harry Potter Ambition notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-30.