Hej:Pure Pure Flower: released in 2022, rose, fruity and sweet, about 5h on skin, projection 4/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Hej:Pure Pure Flower scent match we found is Versace Bright Crystal — 85% match, about $60 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best Hej:Pure Pure Flower dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Hej:Pure Pure Flower | Projection |
|---|---|---|---|---|---|
| 1 | Versace Bright Crystal | 85% | about $60 (+71%) | 5h vs 5h | 3/10 |
| 2 | Chopard Wish Pink Diamond | 84% | about $35 | 4h vs 5h | 6/10 |
| 3 | Guerlain Aqua Allegoria Rosa Rossa | 83% | about $55* (+57%) | 4h vs 5h | 6/10 |
| 4 | Dolce&Gabbana Dolce Rose | 83% | about $90 (+157%) | 5h vs 5h | 6/10 |
| 5 | Yves Saint Laurent Parisienne Eau de Toilette | 82% | about $70 (+100%) | 5h vs 5h | 6/10 |
Shares the bright, citrus-kissed rose and soft floral sweetness found in Pure Flower, wrapped in a clean and musky finish.
It shares its floral, citrus and rose accords with Hej:Pure Pure Flower, lasts about 5h against 5h and carries 23,927 community ratings.
Evokes the sweet, rosy, and fruity charm of Pure Flower, offering a delicate floral aura with a similarly gentle musky dry-down.
It shares its floral, rose and fruity accords with Hej:Pure Pure Flower, lasts about 4h against 5h and carries 387 community ratings.
Presents a sparkling, juicy rose composition akin to Pure Flower, leaning into a refreshing and tender herbal-fruity space.
It shares its rose, floral and fruity accords with Hej:Pure Pure Flower, lasts about 4h against 5h and carries 1,279 community ratings.
Mirrors the sparkling, fruity-floral optimism of Pure Flower, centering around a cheerful and approachable rose accord.
It shares its fruity, rose and floral accords with Hej:Pure Pure Flower, lasts about 5h against 5h and carries 721 community ratings.
Captures the sophisticated fruit-and-rose interplay of Pure Flower, with a smooth and powdery dry-down.
It shares its rose, musky and floral accords with Hej:Pure Pure Flower, lasts about 5h against 5h and carries 494 community ratings. It is listed as discontinued, so availability varies.
Chopard Wish Pink Diamond, at about $35 for 100 ml (estimate).
Versace Bright Crystal, at about 5h on skin, against about 5h for Hej:Pure Pure Flower.
Versace Bright Crystal, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Versace Bright Crystal actually costs about $35 a year MORE than Hej:Pure Pure Flower. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Versace Bright Crystal comes closest at 4.8h, so it needs one re-spray to cover the day.
Hej:Pure Pure Flower notes, performance and price
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Updated 2026-09-02.