Hugo Boss Hugo Reversed: released in 2018, citrus, aromatic and fresh spicy, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Hugo Boss Hugo Reversed dupe we found is Alexandria Fragrances Zion — 87% match, about $35 (estimate) versus about $40 for a 100 ml bottle.
The five closest scent matches — the best Hugo Boss Hugo Reversed dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Hugo Boss Hugo Reversed | Projection |
|---|---|---|---|---|---|
| 1 | Alexandria Fragrances Zion | 87% | about $35* (−12%) | 6h vs 5h | 7/10 |
| 2 | Jimmy Choo Man Ice | 84% | about $45* (+13%) | 4h vs 5h | 5/10 |
| 3 | Michael Kors Extreme Blue | 81% | about $35 (−12%) | 6h vs 5h | 7/10 |
| 4 | FOMO A Fraghead's Asylum | 81% | about $30* (−25%) | 5h vs 5h | 7/10 |
| 5 | Lomani El Paso | 79% | about $15 (−62%) | 6h vs 5h | 6/10 |
Evokes a similar bright citrus and aromatic woods impression reminiscent of Hugo Reversed, with an invigorating presence.
It shares its citrus, aromatic and woody accords with Hugo Boss Hugo Reversed, opens on Grapefruit too, lasts about 6h against 5h and carries 525 community ratings.
Presents a frosty citrus opening and clean aromatic footprint that echoes the freshness of Hugo Reversed.
It shares its citrus, woody and aromatic accords with Hugo Boss Hugo Reversed, lasts about 4h against 5h and carries 2,533 community ratings.
Delivers an energetic punch of clean spices and fresh greens reminiscent of the Hugo Boss profile.
It shares its aromatic, fresh spicy and woody accords with Hugo Boss Hugo Reversed, lasts about 6h against 5h and carries 337 community ratings.
Brings a similar crisp citrus-forward character accompanied by an uplifting aromatic heart.
It shares its citrus, aromatic and woody accords with Hugo Boss Hugo Reversed, opens on Grapefruit too, lasts about 5h against 5h and carries 184 community ratings.
Offers an aromatic and citrus-driven structure sharing a similar casual daily wearability.
It shares its aromatic, woody and fresh spicy accords with Hugo Boss Hugo Reversed, lasts about 6h against 5h and carries 342 community ratings.
Lomani El Paso, at about $15 for 100 ml (estimate) — around 60% less than Hugo Boss Hugo Reversed.
Alexandria Fragrances Zion, at about 6h on skin, against about 5h for Hugo Boss Hugo Reversed.
Alexandria Fragrances Zion, at 87% overall scent match across the opening and the dry-down.
Hugo Boss Hugo Reversed itself sells from £49.99 (75 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Alexandria Fragrances Zion saves you about $5 a year against Hugo Boss Hugo Reversed. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Alexandria Fragrances Zion comes closest at 6.2h, so it needs one re-spray to cover the day.
Hugo Boss Hugo Reversed notes, performance and price
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Updated 2026-09-15.