James Heeley Sel Marin: marine, aromatic and salty, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest James Heeley Sel Marin dupe we found is Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum — 81% match, about $15 (estimate) versus about $50 for a 100 ml bottle.
The two closest scent matches — the best James Heeley Sel Marin dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs James Heeley Sel Marin | Projection |
|---|---|---|---|---|---|
| 1 | Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum | 81% | about $15 (−70%) | 6h vs 5h | 6/10 |
| 2 | Lanvin Oxygene Homme | 78% | about $25 (−50%) | 5h vs 5h | 6/10 |
Shares a similar breezy coastal vibe with James Heeley Sel Marin, leaning into aromatic sea notes and salty green accords.
It shares its aromatic, woody and marine accords with James Heeley Sel Marin, opens on Bergamot too, lasts about 6h against 5h and carries 269 community ratings.
Brings a fresh, airy and herbaceous composition that sits comfortably in the same fresh-watery family as James Heeley Sel Marin.
It shares its aromatic and woody accords with James Heeley Sel Marin, lasts about 5h against 5h and carries 874 community ratings. It is listed as discontinued, so availability varies.
Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum, at about $15 for 100 ml (estimate) — around 70% less than James Heeley Sel Marin.
Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum, at about 6h on skin, against about 5h for James Heeley Sel Marin.
Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum, at 81% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum saves you about $55 a year against James Heeley Sel Marin. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 2 last a full 8 hours. Molton Brown Coastal Cypress & Sea Fennel Eau de Parfum comes closest at 5.6h, so it needs one re-spray to cover the day.
James Heeley Sel Marin notes, performance and price
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Updated 2026-09-03.