Jo Malone London Blackberry & Bay: released in 2012, fruity, fresh spicy and aromatic, about 4h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Jo Malone London Blackberry & Bay dupe we found is Max Philip Blackberry — 88% match, about $20 (estimate) versus about $95 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London Blackberry & Bay dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London Blackberry & Bay | Projection |
|---|---|---|---|---|---|
| 1 | Max Philip Blackberry | 88% | about $20* (−79%) | 5h vs 4h | 5/10 |
| 2 | ByBozo Eternal Rainbow | 85% | about $20* (−79%) | 5h vs 4h | 5/10 |
| 3 | Angeline Noir Nectar | 84% | about $25* (−74%) | 8h vs 4h | 5/10 |
| 4 | Jenny Glow Belle | 91% | about $20 (−79%) | 4h vs 4h | 5/10 |
| 5 | The Dua Brand Blackberry Brandy | 89% | about $90 (−5%) | 6h vs 4h | 6/10 |
Offers a lush, fruity-aromatic profile reminiscent of Blackberry & Bay, emphasizing the juicy berry notes.
It shares its fruity, sweet and woody accords with Jo Malone London Blackberry & Bay, lasts about 5h against 4h and carries 131 community ratings.
A bright, uplifting blend of tart berries and soft green undertones that mirrors the refreshing character of Blackberry & Bay.
It shares its fruity, citrus and fresh spicy accords with Jo Malone London Blackberry & Bay, lasts about 5h against 4h and carries 221 community ratings.
Captures the dark, jammy fruitiness and herbal woodiness that fans of the Jo Malone original will easily recognize.
It shares its fruity, woody and floral accords with Jo Malone London Blackberry & Bay, lasts about 8h against 4h and carries 416 community ratings.
Evokes the tart, green blackberry and crisp bay leaf signature of the Jo Malone original with impressive freshness.
It shares its citrus, woody and floral accords with Jo Malone London Blackberry & Bay, lasts about 4h against 4h and carries 16 community ratings.
Delivers a concentrated, long-lasting impression of the original's signature tart fruit and sharp, herbal bay leaf.
It shares its fruity, woody and sweet accords with Jo Malone London Blackberry & Bay, lasts about 6h against 4h and carries 9 community ratings.
Max Philip Blackberry, at about $20 for 100 ml (estimate) — around 80% less than Jo Malone London Blackberry & Bay.
Angeline Noir Nectar, at about 8h on skin, against about 4h for Jo Malone London Blackberry & Bay.
Jenny Glow Belle, at 91% overall scent match across the opening and the dry-down.
Jo Malone London Blackberry & Bay itself sells from $69.99 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Max Philip Blackberry saves you about $110 a year against Jo Malone London Blackberry & Bay. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Angeline Noir Nectar comes closest at 7.8h, so it needs one re-spray to cover the day.
Jo Malone London Blackberry & Bay notes, performance and price
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Updated 2026-08-22.