Jo Malone London Elderflower & Gooseberry, released in 2013, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Jo Malone London Elderflower & Gooseberry: fruity, sweet and floral, about 4h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Jo Malone London Elderflower & Gooseberry we found, ranked by opening & dry-down similarity, with the ones still in production first:
Evokes a similar lush, fruity freshness reminiscent of Jo Malone London Elderflower & Gooseberry, leaning into a sweet and inviting botanical character.
It shares its fruity and sweet accords with Jo Malone London Elderflower & Gooseberry, lasts about 6h against 4h and carries 175 community ratings.
Presents a delicate, ethereal floral profile that sits comfortably in the same aromatic family as Jo Malone London Elderflower & Gooseberry.
It shares its sweet and floral accords with Jo Malone London Elderflower & Gooseberry, lasts about 4h against 4h and carries 283 community ratings.
Brings a prominent, sweet fruity vibrancy that echoes some of the sugary facets found in Elderflower & Gooseberry.
It shares its sweet accords with Jo Malone London Elderflower & Gooseberry, lasts about 6h against 4h and carries 11,715 community ratings.
Offers a sparkling, citrus-forward tartness that touches upon the tangy fruit vibe of Elderflower & Gooseberry.
It shares its sweet, fruity and floral accords with Jo Malone London Elderflower & Gooseberry, lasts about 5h against 4h and carries 3,206 community ratings.
Features a light, floral-centric character that recalls the fresh garden atmosphere of Jo Malone London Elderflower & Gooseberry.
It shares its floral and fresh accords with Jo Malone London Elderflower & Gooseberry, lasts about 5h against 4h and carries 486 community ratings. It is listed as discontinued, so availability varies.
The Different Company Un Parfum d'Ailleurs et Fleurs, at about $40 for 100 ml (estimate) — still above Jo Malone London Elderflower & Gooseberry's own estimate.
Laura Mercier Eau Gourmande Fresh Fig, at about 6h on skin, against about 4h for Jo Malone London Elderflower & Gooseberry.
Laura Mercier Eau Gourmande Fresh Fig, at 78% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Laura Mercier Eau Gourmande Fresh Fig actually costs about $80 a year MORE than Jo Malone London Elderflower & Gooseberry. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Laura Mercier Eau Gourmande Fresh Fig comes closest at 5.8h, so it needs one re-spray to cover the day.
Jo Malone London Elderflower & Gooseberry notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-14.