Jo Malone London Wild Bluebell: released in 2011, powdery, musky and green, about 4h on skin, projection 4/10, sillage 2/10. The alternatives below are matched to that profile.
The closest Jo Malone London Wild Bluebell dupe we found is Zara Waterlily Tea Dress — 84% match, about $30 (estimate) versus about $165 for a 100 ml bottle.
The five closest scent matches — the best Jo Malone London Wild Bluebell dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Jo Malone London Wild Bluebell | Projection |
|---|---|---|---|---|---|
| 1 | Zara Waterlily Tea Dress | 84% | about $30* (−82%) | 5h vs 4h | 5/10 |
| 2 | Zara Le Petit Lullaby | 77% | about $20* (−88%) | 3h vs 4h | 4/10 |
| 3 | The Body Shop Bluebell | 91% | about $25* (−85%) | 3h vs 4h | 4/10 |
| 4 | Brocard Blue Lotus | 81% | about $15* (−91%) | 4h vs 4h | 4/10 |
| 5 | Zara Mystery Balance | 79% | about $25* (−85%) | 4h vs 4h | 4/10 |
Evokes a similar light, clean, and slightly aquatic floral atmosphere that feels reminiscent of the breezy nature of Wild Bluebell.
It shares its green, musky and powdery accords with Jo Malone London Wild Bluebell, lasts about 5h against 4h and carries 1,503 community ratings.
Captures the delicate, dewy floral essence of Jo Malone London Wild Bluebell with a similarly fresh and airy green character.
It lasts about 3h against 4h and carries 78 community ratings.
Offers a soft, watery floral profile that sits in the same family as the delicate, dew-kissed scent of Wild Bluebell.
It shares its green and aquatic accords with Jo Malone London Wild Bluebell, lasts about 4h against 4h and carries 57 community ratings.
Provides a gentle, powdery, and clean floral experience that mirrors the soft, understated elegance of Wild Bluebell.
It shares its musky, powdery and sweet accords with Jo Malone London Wild Bluebell, lasts about 3h against 4h and carries 183 community ratings. It is listed as discontinued, so availability varies.
A light and airy composition that shares the clean, green, and slightly sweet floral impression found in Wild Bluebell.
It shares its musky, powdery and warm spicy accords with Jo Malone London Wild Bluebell, lasts about 4h against 4h and carries 52 community ratings. It is listed as discontinued, so availability varies.
Brocard Blue Lotus, at about $15 for 100 ml (estimate) — around 90% less than Jo Malone London Wild Bluebell.
Zara Waterlily Tea Dress, at about 5h on skin, against about 4h for Jo Malone London Wild Bluebell.
The Body Shop Bluebell, at 91% overall scent match across the opening and the dry-down.
Jo Malone London Wild Bluebell itself sells from $66.49 (30 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Zara Waterlily Tea Dress saves you about $195 a year against Jo Malone London Wild Bluebell. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Zara Waterlily Tea Dress comes closest at 4.6h, so it needs one re-spray to cover the day.
Jo Malone London Wild Bluebell notes, performance and price
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Updated 2026-08-05.