John Varvatos Artisan Blu: released in 2016, aromatic, fresh spicy and citrus, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest John Varvatos Artisan Blu dupe we found is Acqua di Parma Colonia Club — 86% match, about $95 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best John Varvatos Artisan Blu dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs John Varvatos Artisan Blu | Projection |
|---|---|---|---|---|---|
| 1 | Acqua di Parma Colonia Club | 86% | about $95 (+171%) | 5h vs 5h | 7/10 |
| 2 | Acqua di Parma Essenza di Colonia | 83% | about $90 (+157%) | 6h vs 5h | 7/10 |
| 3 | Salvatore Ferragamo Acqua Essenziale Colonia | 81% | about $30* (−14%) | 5h vs 5h | 6/10 |
| 4 | Mancera Soleil d'Italie | 81% | about $55* (+57%) | 6h vs 5h | 7/10 |
| 5 | Just Jack Amalfi Coast | 84% | about $25* (−29%) | 5h vs 5h | 5/10 |
Mirrors the sophisticated herbal and aromatic freshness of John Varvatos Artisan Blu with a refined Italian citrus opening.
It shares its aromatic, citrus and green accords with John Varvatos Artisan Blu, opens on Bergamot too, lasts about 5h against 5h and carries 1,427 community ratings.
Presents a classically structured citrus and woody arrangement very close to the spirit of John Varvatos Artisan Blu.
It shares its citrus, aromatic and fresh spicy accords with John Varvatos Artisan Blu, lasts about 6h against 5h and carries 4,348 community ratings.
Complements the aromatic and citrus freshness of John Varvatos Artisan Blu with a similarly clean and polished herbal backbone.
It shares its aromatic, citrus and lavender accords with John Varvatos Artisan Blu, opens on Bergamot too, lasts about 5h against 5h and carries 848 community ratings.
A brighter citrus affair that touches upon the vibrant coastal energy present in John Varvatos Artisan Blu.
It shares its citrus, woody and aromatic accords with John Varvatos Artisan Blu, opens on Bitter Orange too, lasts about 6h against 5h and carries 1,005 community ratings.
Evokes the sparkling citrus and herbaceous breeze of John Varvatos Artisan Blu, leaning into similar refreshing Mediterranean territory.
It shares its citrus, aromatic and fresh spicy accords with John Varvatos Artisan Blu, lasts about 5h against 5h and carries 82 community ratings.
Just Jack Amalfi Coast, at about $25 for 100 ml (estimate) — around 30% less than John Varvatos Artisan Blu.
Mancera Soleil d'Italie, at about 6h on skin, against about 5h for John Varvatos Artisan Blu.
Acqua di Parma Colonia Club, at 86% overall scent match across the opening and the dry-down.
John Varvatos Artisan Blu itself sells from $31.95 (125 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Acqua di Parma Colonia Club actually costs about $90 a year MORE than John Varvatos Artisan Blu. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Mancera Soleil d'Italie comes closest at 6.0h, so it needs one re-spray to cover the day.
John Varvatos Artisan Blu notes, performance and price
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Updated 2026-08-27.