John Varvatos Artisan Pure: released in 2017, citrus, aromatic and fresh spicy, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest John Varvatos Artisan Pure dupe we found is Maison Alhambra Porto Neroli — 86% match, about $25 (estimate) versus about $65 for a 100 ml bottle.
The five closest scent matches — the best John Varvatos Artisan Pure dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs John Varvatos Artisan Pure | Projection |
|---|---|---|---|---|---|
| 1 | Maison Alhambra Porto Neroli | 86% | about $25* (−62%) | 5h vs 5h | 6/10 |
| 2 | Alfred Dunhill Amalfi Citrus | 84% | about $35* (−46%) | 5h vs 5h | 6/10 |
| 3 | 4711 Original Eau de Cologne | 80% | about $45* (−31%) | 2h vs 5h | 7/10 |
| 4 | Ralph Lauren Polo Earth | 80% | about $45* (−31%) | 5h vs 5h | 5/10 |
| 5 | Giorgio Armani Oranger Alhambra | 81% | about $55* (−15%) | 5h vs 5h | 5/10 |
Captures the bright, sun-drenched citrus and neroli character of John Varvatos Artisan Pure with a clean, refreshing finish.
It shares its citrus, green and aromatic accords with John Varvatos Artisan Pure, opens on Lemon and Mandarin Orange too, lasts about 5h against 5h and carries 1,797 community ratings.
Delivers a vibrant, Mediterranean-inspired citrus blend that mirrors the zesty and aromatic qualities of John Varvatos Artisan Pure.
It shares its citrus, aromatic and woody accords with John Varvatos Artisan Pure, opens on Lemon, Bergamot and Mandarin Orange too, lasts about 5h against 5h and carries 323 community ratings.
Offers a classic, crisp citrus and herbal profile that evokes the same refreshing, clean aesthetic found in John Varvatos Artisan Pure.
It shares its citrus, aromatic and fresh spicy accords with John Varvatos Artisan Pure, opens on Lemon and Bergamot too, lasts about 2h against 5h and carries 6,589 community ratings.
Features a natural, herbal, and citrus-heavy composition that feels reminiscent of the bright, green energy of John Varvatos Artisan Pure.
It shares its citrus, aromatic and fresh spicy accords with John Varvatos Artisan Pure, opens on Bergamot too, lasts about 5h against 5h and carries 438 community ratings.
Focuses on a sophisticated orange blossom and citrus profile that echoes the aromatic, fresh spirit of John Varvatos Artisan Pure.
It shares its citrus, aromatic and fresh spicy accords with John Varvatos Artisan Pure, opens on Lemon and Bergamot too, lasts about 5h against 5h and carries 155 community ratings. It is listed as discontinued, so availability varies.
Maison Alhambra Porto Neroli, at about $25 for 100 ml (estimate) — around 60% less than John Varvatos Artisan Pure.
Alfred Dunhill Amalfi Citrus, at about 5h on skin, against about 5h for John Varvatos Artisan Pure.
Maison Alhambra Porto Neroli, at 86% overall scent match across the opening and the dry-down.
John Varvatos Artisan Pure itself sells from $41.99 (125 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Maison Alhambra Porto Neroli saves you about $55 a year against John Varvatos Artisan Pure. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Alfred Dunhill Amalfi Citrus comes closest at 5.0h, so it needs one re-spray to cover the day.
John Varvatos Artisan Pure notes, performance and price
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Updated 2026-08-05.