Justin Bieber The Key, released in 2013, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Justin Bieber The Key: fruity, sweet and musky, about 5h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Justin Bieber The Key we found, ranked by opening & dry-down similarity:
Evokes the sweet, fruit-forward warmth reminiscent of Justin Bieber The Key, with a smooth, vanillic dry-down.
It shares its sweet, vanilla and powdery accords with Justin Bieber The Key, lasts about 4h against 5h and carries 792 community ratings.
Presents a sparkling fruity-floral composition in the same family as Justin Bieber The Key.
It shares its fruity, floral and fresh accords with Justin Bieber The Key, opens on Pear too, lasts about 4h against 5h and carries 700 community ratings.
Leans into a similar sugary, fruit-and-floral territory as Justin Bieber The Key, featuring a bright and playful opening.
It shares its sweet, fruity and vanilla accords with Justin Bieber The Key, opens on Pear too, lasts about 6h against 5h and carries 116 community ratings.
Shares the juicy, aquatic fruit profile found in Justin Bieber The Key, rounded out by soft florals.
It shares its floral, fruity and powdery accords with Justin Bieber The Key, opens on Mandarin Orange too, lasts about 4h against 5h and carries 1,195 community ratings.
Offers an energetic burst of aquatic flowers and sweet fruit echoing Justin Bieber The Key.
It shares its floral, musky and sweet accords with Justin Bieber The Key, lasts about 4h against 5h and carries 284 community ratings.
Paris Hilton Siren, at about $20 for 100 ml (estimate) — around 20% less than Justin Bieber The Key.
Emanuel Ungaro La Diva, at about 6h on skin, against about 5h for Justin Bieber The Key.
Paris Hilton Gold Rush, at 80% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Paris Hilton Gold Rush actually costs about $5 a year MORE than Justin Bieber The Key. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Emanuel Ungaro La Diva comes closest at 5.6h, so it needs one re-spray to cover the day.
Justin Bieber The Key notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-18.