Lush What Would Love Do, released in 2016, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Lush What Would Love Do: citrus, amber and lavender, about 6h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Lush What Would Love Do we found, ranked by opening & dry-down similarity:
Presents a warm, citrus-kissed sweetness that aligns closely with the mood of What Would Love Do.
It shares its sweet, citrus and vanilla accords with Lush What Would Love Do, lasts about 6h against 6h and carries 1,270 community ratings.
Evokes the comforting aromatic and sweet profile of What Would Love Do, sharing a similar cozy lavender-centric character.
It shares its lavender, amber and vanilla accords with Lush What Would Love Do, lasts about 6h against 6h and carries 277 community ratings.
Shares the rich, sweet, and creamy amber-leaning comfort that defines the dry-down experience of What Would Love Do.
It shares its vanilla, citrus and sweet accords with Lush What Would Love Do, lasts about 6h against 6h and carries 506 community ratings.
Recalls the warm spicy and sweet nuances found in What Would Love Do through a comforting bakery-inspired accord.
It shares its sweet, vanilla and warm spicy accords with Lush What Would Love Do, lasts about 4h against 6h and carries 199 community ratings.
Offers a soft vanilla sweetness that mirrors the cozy base notes of What Would Love Do.
It shares its vanilla, citrus and sweet accords with Lush What Would Love Do, lasts about 5h against 6h and carries 196 community ratings.
Yves Rocher Vanille Blanche, at about $25 for 100 ml (estimate) — around 45% less than Lush What Would Love Do.
Lush Super Milk, at about 6h on skin, against about 6h for Lush What Would Love Do.
Lush Chelsea Morning, at 80% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Lush Chelsea Morning actually costs about $45 a year MORE than Lush What Would Love Do. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Lush Super Milk comes closest at 6.0h, so it needs one re-spray to cover the day.
Lush What Would Love Do notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-05.