Marks & Spencer Butterfly, released in 2010, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Marks & Spencer Butterfly: ozonic, aquatic and citrus, about 5h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Marks & Spencer Butterfly we found, ranked by opening & dry-down similarity, with the ones still in production first:
A bright and cheerful floral composition that mirrors the lighthearted, clean aesthetic of the reference perfume.
It shares its floral, fruity and fresh accords with Marks & Spencer Butterfly, lasts about 4h against 5h and carries 136 community ratings.
Focuses on the crisp, tart apple and cucumber notes that define the reference, delivering a similar fresh and fruity energy.
It shares its floral, fresh and citrus accords with Marks & Spencer Butterfly, lasts about 5h against 5h and carries 12 community ratings.
Captures the essence of crisp green apple and fresh florals, leaning into the same clean and aquatic territory.
It shares its green and fruity accords with Marks & Spencer Butterfly, lasts about 5h against 5h and carries 14 community ratings.
Evokes the same crisp, fruity, and ozonic profile, providing a similar fresh-out-of-the-shower feel.
It shares its citrus, powdery and floral accords with Marks & Spencer Butterfly and lasts about 2h against 5h.
Shares a similar bright, fruity-floral character that evokes the crisp apple and fresh floral notes found in the original scent.
It shares its floral, citrus and fresh accords with Marks & Spencer Butterfly, lasts about 4h against 5h and carries 244 community ratings. It is listed as discontinued, so availability varies.
Dorall Collection V, at about $10 for 100 ml (estimate) — around 50% less than Marks & Spencer Butterfly.
Fragrance World Diva, at about 5h on skin, against about 5h for Marks & Spencer Butterfly.
Fragrance World Diva, at 86% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — La Rive Hello Beauty saves you about $5 a year against Marks & Spencer Butterfly. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Fragrance World Diva comes closest at 5.3h, so it needs one re-spray to cover the day.
Marks & Spencer Butterfly notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-25.