Marks & Spencer Per Una: floral, rose and white floral, about 5h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Marks & Spencer Per Una scent match we found is Zara Applejuice — 76% match, about $20 (estimate) versus about $10 for a 100 ml bottle.
The five closest scent matches — the best Marks & Spencer Per Una dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Marks & Spencer Per Una | Projection |
|---|---|---|---|---|---|
| 1 | Zara Applejuice | 76% | about $20* (+100%) | 3h vs 5h | 6/10 |
| 2 | Yardley English Rose | 73% | about $15* (+50%) | 4h vs 5h | 4/10 |
| 3 | Marks & Spencer Butterfly | 81% | about $20* (+100%) | 5h vs 5h | 5/10 |
| 4 | Zara Orchid 2017 | 71% | about $15 (+50%) | 4h vs 5h | 5/10 |
| 5 | Marks & Spencer Sensuale | 79% | about $20 (+100%) | 4h vs 5h | 7/10 |
Evokes the bright, uplifting floral and fresh character found in Marks and Spencer Per Una at an accessible price point.
It shares its fresh, citrus and floral accords with Marks & Spencer Per Una, lasts about 3h against 5h and carries 2,270 community ratings.
A straightforward soliflore that shares the prominent rose and fresh floral emphasis central to Marks and Spencer Per Una.
It shares its rose, white floral and floral accords with Marks & Spencer Per Una, opens on Rose too, lasts about 4h against 5h and carries 442 community ratings.
In the same family as Marks and Spencer Per Una, offering a familiar soft floral and feminine everyday wearability.
It shares its citrus, white floral and rose accords with Marks & Spencer Per Una, lasts about 4h against 5h and carries 32 community ratings.
Captures a similar light floral freshness to Marks and Spencer Per Una within the same house's accessible fragrance offerings.
It shares its ozonic, aquatic and citrus accords with Marks & Spencer Per Una, lasts about 5h against 5h and carries 104 community ratings. It is listed as discontinued, so availability varies.
Reminiscent of the breezy floral sweetness present in Marks and Spencer Per Una, featuring a soft and pleasant daytime profile.
It shares its floral, citrus and rose accords with Marks & Spencer Per Una, opens on Rose too, lasts about 4h against 5h and carries 152 community ratings. It is listed as discontinued, so availability varies.
Yardley English Rose, at about $15 for 100 ml (estimate) — still above Marks & Spencer Per Una's own estimate.
Marks & Spencer Butterfly, at about 5h on skin, against about 5h for Marks & Spencer Per Una.
Marks & Spencer Butterfly, at 81% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zara Applejuice actually costs about $20 a year MORE than Marks & Spencer Per Una. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Marks & Spencer Butterfly comes closest at 4.6h, so it needs one re-spray to cover the day.
Marks & Spencer Per Una notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-22.