Michael Malul London New Journalist dupe — cheaper alternatives

Michael Malul London New Journalist: released in 2024, citrus, woody and floral, about 5h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.

What's a good Michael Malul London New Journalist dupe?

The closest Michael Malul London New Journalist dupe we found is Jimmy Choo Man Aqua — 83% match, about $45 (estimate) versus about $30 for a 100 ml bottle.

The five closest scent matches — the best Michael Malul London New Journalist dupes we found, ranked by opening & dry-down similarity:

How the 5 picks compare on match, price and performance. Prices are estimates for a 100 ml bottle, not live retailer prices; * size not listed, so assumed to be 100 ml.
#AlternativeScent matchEst. price (100 ml)Longevity vs Michael Malul London New JournalistProjection
1Jimmy Choo Man Aqua83%about $45 (+50%)5h vs 5h7/10
2Azzaro Chrome81%about $35* (+17%)5h vs 5h4/10
3Nautica Voyage81%about $20* (−33%)5h vs 5h6/10
4Coach Blue81%about $50 (+67%)4h vs 5h6/10
5Lattafa Perfumes Fakhar Black80%about $25* (−17%)5h vs 5h7/10
  1. Jimmy Choo Man Aqua — 83% scent match

    Evokes the marine aquatic and fresh herbal aspects found in Michael Malul London New Journalist.

    It shares its aromatic and citrus accords with Michael Malul London New Journalist, lasts about 5h against 5h and carries 860 community ratings.

  2. Azzaro Chrome — 81% scent match

    Leans into the bright citrus and clean aromatic space reminiscent of Michael Malul London New Journalist with an airy metallic twist.

    It shares its citrus, aromatic and woody accords with Michael Malul London New Journalist, opens on Lemon too, lasts about 5h against 5h and carries 8,104 community ratings.

  3. Nautica Voyage — 81% scent match

    Shares the crisp apple and aquatic freshness of Michael Malul London New Journalist, offering a similarly light and casual profile.

    It shares its fruity, floral and aquatic accords with Michael Malul London New Journalist, lasts about 5h against 5h and carries 19,047 community ratings.

  4. Coach Blue — 81% scent match

    Blends similar aromatic citrus and woody undertones that recall the overall breezy feel of Michael Malul London New Journalist.

    It shares its citrus, aromatic and woody accords with Michael Malul London New Journalist, lasts about 4h against 5h and carries 1,199 community ratings.

  5. Lattafa Perfumes Fakhar Black — 80% scent match

    Brings a similar fruity freshness and amber woods framework comparable to the aromatic profile of Michael Malul London New Journalist.

    It shares its aromatic, fresh spicy and woody accords with Michael Malul London New Journalist, lasts about 5h against 5h and carries 7,403 community ratings.

Which Michael Malul London New Journalist dupe is cheapest?

Nautica Voyage, at about $20 for 100 ml (estimate) — around 35% less than Michael Malul London New Journalist.

Which Michael Malul London New Journalist dupe lasts longest?

Lattafa Perfumes Fakhar Black, at about 5h on skin, against about 5h for Michael Malul London New Journalist.

Which Michael Malul London New Journalist dupe is closest to the original?

Jimmy Choo Man Aqua, at 83% overall scent match across the opening and the dry-down.

How much does a Michael Malul London New Journalist dupe save?

At 4 sprays a day — about 146 ml a year — Jimmy Choo Jimmy Choo Man Aqua actually costs about $20 a year MORE than Michael Malul London New Journalist. Both priced at 100 ml; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Michael Malul London New Journalist dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Lattafa Perfumes Fakhar Black comes closest at 5.4h, so it needs one re-spray to cover the day.

Michael Malul London New Journalist notes, performance and price

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Updated 2026-08-29.