Michael Malul London Ocean Noir: released in 2021, marine, aromatic and citrus, about 6h on skin, projection 7/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Michael Malul London Ocean Noir dupe we found is Ajmal Blu — 81% match, about $20 (estimate) versus about $75 for a 100 ml bottle.
The five closest scent matches — the best Michael Malul London Ocean Noir dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Michael Malul London Ocean Noir | Projection |
|---|---|---|---|---|---|
| 1 | Ajmal Blu | 81% | about $20* (−73%) | 5h vs 6h | 5/10 |
| 2 | Abercrombie & Fitch First Instinct Blue | 80% | about $30* (−60%) | 4h vs 6h | 7/10 |
| 3 | Bentley Momentum | 78% | about $25 (−67%) | 5h vs 6h | 6/10 |
| 4 | Givenchy Insense Ultramarine | 77% | about $40 (−47%) | 6h vs 6h | 7/10 |
| 5 | Milestone Perfumes Haneen Rivera | 81% | about $15 (−80%) | 6h vs 6h | 7/10 |
Evokes the refreshing marine and aromatic character of Michael Malul London Ocean Noir with a bright aquatic opening.
It shares its aquatic, musky and citrus accords with Michael Malul London Ocean Noir, lasts about 5h against 6h and carries 421 community ratings.
Shares a similar fresh and casual blue profile reminiscent of Michael Malul London Ocean Noir, leaning slightly more citrus-forward.
It shares its aromatic, citrus and amber accords with Michael Malul London Ocean Noir, lasts about 4h against 6h and carries 682 community ratings.
Brings an energetic aromatic freshness that sits comfortably in the same family as Michael Malul London Ocean Noir.
It shares its amber, aquatic and marine accords with Michael Malul London Ocean Noir, opens on Sea Notes too, lasts about 5h against 6h and carries 199 community ratings.
Captures a similar sweet and breezy marine essence reminiscent of Michael Malul London Ocean Noir at an accessible price point.
It shares its citrus, amber and aromatic accords with Michael Malul London Ocean Noir, lasts about 6h against 6h and carries 50 community ratings.
Offers a classic aquatic sea-note experience echoing the vibrant coastal vibe of Michael Malul London Ocean Noir.
It shares its aromatic and aquatic accords with Michael Malul London Ocean Noir, lasts about 6h against 6h and carries 1,436 community ratings. It is listed as discontinued, so availability varies.
Milestone Perfumes Haneen Rivera, at about $15 for 100 ml (estimate) — around 80% less than Michael Malul London Ocean Noir.
Givenchy Insense Ultramarine, at about 6h on skin, against about 6h for Michael Malul London Ocean Noir.
Ajmal Blu, at 81% overall scent match across the opening and the dry-down.
Michael Malul London Ocean Noir itself sells from $84 (100 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Ajmal Blu saves you about $80 a year against Michael Malul London Ocean Noir. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Givenchy Insense Ultramarine comes closest at 6.0h, so it needs one re-spray to cover the day.
Michael Malul London Ocean Noir notes, performance and price
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Updated 2026-10-01.