Murdock London Avalon dupe — cheaper alternatives

Murdock London Avalon: released in 2010, citrus, aromatic and fresh spicy, about 4h on skin, projection 4/10, sillage 2/10. The alternatives below are matched to that profile.

What's a good Murdock London Avalon dupe?

The closest Murdock London Avalon dupe we found is 4711 Original Eau de Cologne — 88% match, about $45 (estimate) versus about $55 for a 100 ml bottle.

The two closest scent matches — the best Murdock London Avalon dupes we found, ranked by opening & dry-down similarity:

How the 2 picks compare on match, price and performance. Prices are estimates for a 100 ml bottle, not live retailer prices; * size not listed, so assumed to be 100 ml.
#	Alternative	Scent match	Est. price (100 ml)	Longevity vs Murdock London Avalon	Projection
1	4711 Original Eau de Cologne	88%	about $45* (−18%)	2h vs 4h	7/10
2	Crabtree & Evelyn West Indian Lime	86%	about $20 (−64%)	5h vs 4h	4/10

4711 Original Eau de Cologne — 88% scent match
Evokes the bright, bracing citrus and herbal freshness of Murdock London Avalon at a fraction of the cost.
It shares its citrus, aromatic and fresh spicy accords with Murdock London Avalon, lasts about 2h against 4h and carries 6,589 community ratings.
Crabtree & Evelyn West Indian Lime — 86% scent match — discontinued
Shares the crisp, uplifting citrus-aromatic character found in Murdock London Avalon.
It shares its citrus, aromatic and fresh spicy accords with Murdock London Avalon, lasts about 5h against 4h and carries 138 community ratings. It is listed as discontinued, so availability varies.

Which Murdock London Avalon dupe is cheapest?

Crabtree & Evelyn West Indian Lime, at about $20 for 100 ml (estimate) — around 65% less than Murdock London Avalon.

Which Murdock London Avalon dupe lasts longest?

Crabtree & Evelyn West Indian Lime, at about 5h on skin, against about 4h for Murdock London Avalon.

Which Murdock London Avalon dupe is closest to the original?

4711 Original Eau de Cologne, at 88% overall scent match across the opening and the dry-down.

How much does a Murdock London Avalon dupe save?

At 4 sprays a day — about 146 ml a year — 4711 4711 Original Eau de Cologne saves you about $15 a year against Murdock London Avalon. Assumes 100 ml bottles on both sides; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Murdock London Avalon dupe last a full day?

On an 8-hour day, none of the 2 last a full 8 hours. Crabtree & Evelyn West Indian Lime comes closest at 4.8h, so it needs one re-spray to cover the day.

Murdock London Avalon notes, performance and price

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Updated 2026-09-25.