Natura Fru Fru, released in 2009, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Natura Fru Fru: fruity, sweet and rose, about 4h on skin, projection 5/10, sillage 2/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Natura Fru Fru we found, ranked by opening & dry-down similarity:
Leans into a lush cherry and red berry sweetness that echoes the fruity exuberance found in Natura Fru Fru.
It shares its sweet, fruity and powdery accords with Natura Fru Fru, lasts about 4h against 4h and carries 1,601 community ratings.
Features a prominent dark berry and plum accord that mirrors the sweet, jammy fruit quality of Natura Fru Fru.
It shares its sweet, fruity and powdery accords with Natura Fru Fru, opens on Raspberry too, lasts about 6h against 4h and carries 12,317 community ratings.
A sweet, fruit-forward composition with soft floral touches that sits in the same playful family as Natura Fru Fru.
It shares its fruity, sweet and amber accords with Natura Fru Fru, lasts about 5h against 4h and carries 2,682 community ratings.
Presents a juicy raspberry and pear fruitiness much like Natura Fru Fru, underscored by a light musky base.
It shares its fruity, rose and sweet accords with Natura Fru Fru, opens on Raspberry and Pear too, lasts about 4h against 4h and carries 523 community ratings.
Evokes a similar sweet, fruity, and amber-driven warmth reminiscent of Natura Fru Fru, wrapped in a soft powdery blanket.
It shares its sweet, powdery and rose accords with Natura Fru Fru, lasts about 6h against 4h and carries 984 community ratings.
Benetton United Dreams Love Yourself, at about $20 for 100 ml (estimate) — still above Natura Fru Fru's own estimate.
Britney Spears Midnight Fantasy, at about 6h on skin, against about 4h for Natura Fru Fru.
Guess Seductive Red, at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Guess Seductive Red actually costs about $15 a year MORE than Natura Fru Fru. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Britney Spears Midnight Fantasy comes closest at 5.7h, so it needs one re-spray to cover the day.
Natura Fru Fru notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-29.