Natura #Urbano: released in 2014, woody, fresh spicy and aquatic, about 6h on skin, projection 5/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Natura #Urbano dupe we found is Natura Homem Verum — 82% match, about $35 (estimate) versus about $25 for a 100 ml bottle.
The five closest scent matches — the best Natura #Urbano dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Natura #Urbano | Projection |
|---|---|---|---|---|---|
| 1 | Natura Homem Verum | 82% | about $35* (+40%) | 7h vs 6h | 7/10 |
| 2 | Thera Cosméticos Volcano | 81% | about $20* (−20%) | 7h vs 6h | 6/10 |
| 3 | Benetton United Dreams Men Be Strong | 78% | about $20 (−20%) | 5h vs 6h | 7/10 |
| 4 | Lanvin L'Homme | 75% | about $25 | 5h vs 6h | 5/10 |
| 5 | Ralph Lauren Big Pony 3 | 76% | about $45 (+80%) | 4h vs 6h | 6/10 |
Features a warm, woody profile from the same house, echoing the heart of Natura Urbano.
It shares its woody, musky and aromatic accords with Natura #Urbano, lasts about 7h against 6h and carries 959 community ratings.
Shares the woody and spicy warmth found in Natura Urbano, offering a robust daily wear option.
It shares its aquatic, aromatic and fresh spicy accords with Natura #Urbano, lasts about 7h against 6h and carries 287 community ratings.
Brings a similar energetic freshness backed by woods, recalling the vibe of Natura Urbano.
It shares its fresh spicy and woody accords with Natura #Urbano, opens on Mandarin Orange too, lasts about 5h against 6h and carries 283 community ratings.
Delivers a clean, spicy freshness that sits in the same aromatic family as Natura Urbano.
It shares its aromatic, fresh spicy and warm spicy accords with Natura #Urbano, opens on Mandarin Orange too, lasts about 5h against 6h and carries 1,677 community ratings.
Exhibits a similar sporty freshness with herbal nuances, comparable to the opening of Natura Urbano.
It shares its fresh spicy and aromatic accords with Natura #Urbano, lasts about 4h against 6h and carries 502 community ratings. It is listed as discontinued, so availability varies.
Benetton United Dreams Men Be Strong, at about $20 for 100 ml (estimate) — around 20% less than Natura #Urbano.
Natura Homem Verum, at about 7h on skin, against about 6h for Natura #Urbano.
Natura Homem Verum, at 82% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Natura Homem Verum actually costs about $15 a year MORE than Natura #Urbano. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Natura Homem Verum comes closest at 6.7h, so it needs one re-spray to cover the day.
Natura #Urbano notes, performance and price
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Updated 2026-08-26.