New Look Devotion: floral, rose and fresh, about 9h on skin, projection 4/10, sillage 6/10. The alternatives below are matched to that profile.
The closest New Look Devotion dupe we found is Milton Lloyd Colour Me Pink — 79% match, about $20 (estimate) versus about $10 for a 100 ml bottle.
The five closest scent matches — the best New Look Devotion dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs New Look Devotion | Projection |
|---|---|---|---|---|---|
| 1 | Milton Lloyd Colour Me Pink | 79% | about $20 (+100%) | 6h vs 9h | 6/10 |
| 2 | Real Time Punk | 76% | about $10 | 3h vs 9h | 7/10 |
| 3 | Laurelle London Sexxy Shoo Black Stiletto | 76% | about $20 (+100%) | 3h vs 9h | 7/10 |
| 4 | Creation Lamis Pure Black | 73% | about $15* (+50%) | 5h vs 9h | 6/10 |
| 5 | Avon Black Essential | 72% | about $10 | 4h vs 9h | 7/10 |
Shares the delicate rose and fresh floral presence found in New Look Devotion, with a clean and bright finish.
It shares its floral, rose and white floral accords with New Look Devotion, lasts about 6h against 9h and carries 64 community ratings.
Channels the sweet floral and honeyed facets of New Look Devotion in a budget-friendly formulation.
It shares its woody and rose accords with New Look Devotion, lasts about 3h against 9h and carries 3 community ratings.
Evokes the fresh floral and rosy character of New Look Devotion, offering a similar luminous daytime feel.
It shares its rose, citrus and woody accords with New Look Devotion, lasts about 3h against 9h and carries 9 community ratings.
Presents a similar floral and woody balance to New Look Devotion at an exceptionally low price point.
It shares its woody accords with New Look Devotion, lasts about 5h against 9h and carries 14 community ratings.
Offers a soft floral and woody profile that walks in a similar stylistic direction to New Look Devotion.
It shares its citrus accords with New Look Devotion, lasts about 4h against 9h and carries 94 community ratings.
Real Time Punk, at about $10 for 100 ml (estimate).
Milton Lloyd Colour Me Pink, at about 6h on skin, against about 9h for New Look Devotion.
Milton Lloyd Colour Me Pink, at 79% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Milton Lloyd Colour Me Pink actually costs about $10 a year MORE than New Look Devotion. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Milton Lloyd Colour Me Pink comes closest at 6.1h, so it needs one re-spray to cover the day.
New Look Devotion notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-26.