Obvious White Crush: released in 2025, musky, powdery and fresh, about 6h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Obvious White Crush dupe we found is Clean Warm Cotton [Reserve Blend] — 84% match, about $40 (estimate) versus about $65 for a 100 ml bottle.
The five closest scent matches — the best Obvious White Crush dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Obvious White Crush | Projection |
|---|---|---|---|---|---|
| 1 | Clean Warm Cotton [Reserve Blend] | 84% | about $40 (−38%) | 5h vs 6h | 6/10 |
| 2 | Korres Lefko | 81% | about $40* (−38%) | 4h vs 6h | 6/10 |
| 3 | Cacharel Noa | 80% | about $35* (−46%) | 5h vs 6h | 3/10 |
| 4 | d'Annam White Rice | 78% | about $45* (−31%) | 4h vs 6h | 5/10 |
| 5 | H&M Above The Clouds | 79% | about $20* (−69%) | 4h vs 6h | 5/10 |
Evokes the clean, airy freshness of Obvious White Crush, leaning into a similar ozonic and musky character.
It shares its fresh, ozonic and musky accords with Obvious White Crush, lasts about 5h against 6h and carries 1,252 community ratings.
Shares the soft, powdery floral impression found in Obvious White Crush, with a gentle musky dry-down.
It shares its powdery, musky and fresh accords with Obvious White Crush, lasts about 4h against 6h and carries 399 community ratings.
Provides a similar gentle, powdery floral profile reminiscent of the core aesthetic of Obvious White Crush.
It shares its musky, fresh and powdery accords with Obvious White Crush, lasts about 5h against 6h and carries 13,614 community ratings.
Revisits the delicate, clean softness present in the general territory of Obvious White Crush.
It shares its powdery, musky and iris accords with Obvious White Crush, lasts about 4h against 6h and carries 1,548 community ratings.
Captures a similar airy and fresh atmosphere that aligns with the breezy feel of Obvious White Crush.
It shares its powdery, musky and rose accords with Obvious White Crush, lasts about 4h against 6h and carries 191 community ratings. It is listed as discontinued, so availability varies.
H&M Above The Clouds, at about $20 for 100 ml (estimate) — around 70% less than Obvious White Crush.
Clean Warm Cotton [Reserve Blend], at about 5h on skin, against about 6h for Obvious White Crush.
Clean Warm Cotton [Reserve Blend], at 84% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Clean Warm Cotton [Reserve Blend] saves you about $35 a year against Obvious White Crush. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Clean Warm Cotton [Reserve Blend] comes closest at 4.9h, so it needs one re-spray to cover the day.
Obvious White Crush notes, performance and price
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Updated 2026-08-24.