One Direction Our Moment is discontinued — the closest scent matches you can still buy

One Direction Our Moment, released in 2013, is discontinued and no longer in production. The closest scent matches you can still buy are below.

One Direction Our Moment: fruity, woody and floral, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.

What can I wear instead of One Direction Our Moment?

The five closest scent matches — the closest replacements for One Direction Our Moment we found, ranked by opening & dry-down similarity, with the ones still in production first:

  1. Juicy Couture Viva la Juicy Gold Couture — 80% scent match

    Shares a similar playful sweetness found in One Direction Our Moment, leaning into a warmer caramel finish.

    It shares its fruity and woody accords with One Direction Our Moment, lasts about 5h against 5h and carries 5,571 community ratings.

  2. Zara Wonder Rose — 79% scent match

    Brings a bright fruitfulness reminiscent of One Direction Our Moment with an approachable everyday wearability.

    It shares its fruity, fresh and sour accords with One Direction Our Moment, lasts about 4h against 5h and carries 236 community ratings.

  3. Juicy Couture Viva la Juicy — 76% scent match

    Offers a sweet floral and berry profile that sits comfortably alongside One Direction Our Moment.

    It shares its fruity, citrus and woody accords with One Direction Our Moment, lasts about 5h against 5h and carries 12,952 community ratings.

  4. Paris Hilton Siren — 76% scent match

    Features a light, juicy fruit and floral blend in the same playful family as One Direction Our Moment.

    It shares its floral, fruity and citrus accords with One Direction Our Moment, lasts about 4h against 5h and carries 1,195 community ratings.

  5. Escada Ocean Lounge — 77% scent match — discontinued

    Captures the vibrant red berry and tropical fruit facets present in One Direction Our Moment.

    It shares its fruity and fresh accords with One Direction Our Moment, lasts about 5h against 5h and carries 1,245 community ratings. It is listed as discontinued, so availability varies.

Which One Direction Our Moment dupe is cheapest?

Zara Wonder Rose, at about $20 for 100 ml (estimate) — around 45% less than One Direction Our Moment.

Which One Direction Our Moment dupe lasts longest?

Juicy Couture Viva la Juicy Gold Couture, at about 5h on skin, against about 5h for One Direction Our Moment.

Which One Direction Our Moment dupe is closest to the original?

Juicy Couture Viva la Juicy Gold Couture, at 80% overall scent match across the opening and the dry-down.

How much does a One Direction Our Moment dupe save?

At 4 sprays a day — about 146 ml a year — Juicy Couture Viva la Juicy Gold Couture actually costs about $15 a year MORE than One Direction Our Moment. Assumes 100 ml bottles on both sides; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a One Direction Our Moment dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Juicy Couture Viva la Juicy Gold Couture comes closest at 4.7h, so it needs one re-spray to cover the day.

One Direction Our Moment notes, performance and price

Related dupe lists

AltScent is also free on the App Store and Google Play.

Updated 2026-09-03.