One Direction That Moment, released in 2014, is discontinued and no longer in production. The closest scent matches you can still buy are below.
One Direction That Moment: fruity, citrus and fresh, about 4h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for One Direction That Moment we found, ranked by opening & dry-down similarity, with the ones still in production first:
This mist captures the light, airy, and fresh floral character of That Moment, offering a similar clean and powdery vibe.
It shares its powdery, white floral and green accords with One Direction That Moment, lasts about 3h against 4h and carries 294 community ratings.
Shares a similar fresh, clean, and slightly sweet floral profile that feels light and approachable for daily wear.
It shares its powdery, green and fresh accords with One Direction That Moment, lasts about 4h against 4h and carries 512 community ratings.
A clean, green, and floral fragrance that sits in a similar fresh-powdery family, though with a slightly more mature edge.
It shares its green, powdery and white floral accords with One Direction That Moment, lasts about 5h against 4h and carries 2,825 community ratings.
Offers a playful, fruity-floral blend that evokes the youthful and energetic spirit of the reference scent.
It shares its fruity, fresh and white floral accords with One Direction That Moment, lasts about 5h against 4h and carries 51 community ratings.
A bright and fruity composition that leans into the same crisp apple and floral territory found in the reference.
It shares its fruity, fresh and powdery accords with One Direction That Moment, opens on Green Apple too, lasts about 4h against 4h and carries 395 community ratings. It is listed as discontinued, so availability varies.
Shakira S Kiss, at about $15 for 100 ml (estimate).
Elizabeth Arden Arden Beauty, at about 5h on skin, against about 4h for One Direction That Moment.
Victoria's Secret Sheer Love Fragrance Mist, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Victoria's Secret Sheer Love Fragrance Mist actually costs about $10 a year MORE than One Direction That Moment. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Elizabeth Arden Arden Beauty comes closest at 5.2h, so it needs one re-spray to cover the day.
One Direction That Moment notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-22.