Pepe Jeans London Golden Hour: released in 2025, sweet, nutty and musky, about 3h on skin, projection 5/10, sillage 1/10. The alternatives below are matched to that profile.
The closest Pepe Jeans London Golden Hour dupe we found is Zadig & Voltaire This is Her — 83% match, about $40 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Pepe Jeans London Golden Hour dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Pepe Jeans London Golden Hour | Projection |
|---|---|---|---|---|---|
| 1 | Zadig & Voltaire This is Her | 83% | about $40* (+33%) | 6h vs 3h | 7/10 |
| 2 | Sol de Janeiro Cheirosa '71 | 82% | about $70* (+133%) | 5h vs 3h | 8/10 |
| 3 | Jessica Simpson Fancy | 82% | about $30* | 6h vs 3h | 6/10 |
| 4 | Furla Unica | 81% | about $25 (−17%) | 5h vs 3h | 6/10 |
| 5 | La Rive In Flames | 79% | about $20 (−33%) | 5h vs 3h | 7/10 |
Offers a milky, nutty, and woody vanilla sweetness that parallels the creamy heart of Pepe Jeans London Golden Hour.
It shares its vanilla, sweet and woody accords with Pepe Jeans London Golden Hour, lasts about 6h against 3h and carries 11,997 community ratings.
Showcases an intense caramelized nut and vanilla warmth similar to the indulgent base of Pepe Jeans London Golden Hour.
It shares its sweet, vanilla and nutty accords with Pepe Jeans London Golden Hour, lasts about 5h against 3h and carries 7,236 community ratings.
Evokes the sweet, nutty, and vanilla-heavy warmth found in Pepe Jeans London Golden Hour with a cozy gourmand presence.
It shares its fruity, sweet and vanilla accords with Pepe Jeans London Golden Hour, opens on Pear too, lasts about 6h against 3h and carries 5,963 community ratings.
Shares a similar creamy and sweet fruit-forward character that echoes the playful charm of Pepe Jeans London Golden Hour.
It shares its vanilla, powdery and sweet accords with Pepe Jeans London Golden Hour, lasts about 5h against 3h and carries 283 community ratings.
Brings a similarly fruity and warm vanillic aura reminiscent of the comforting base notes in Pepe Jeans London Golden Hour.
It shares its vanilla, sweet and woody accords with Pepe Jeans London Golden Hour, lasts about 5h against 3h and carries 634 community ratings.
La Rive In Flames, at about $20 for 100 ml (estimate) — around 35% less than Pepe Jeans London Golden Hour.
Zadig & Voltaire This is Her, at about 6h on skin, against about 3h for Pepe Jeans London Golden Hour.
Zadig & Voltaire This is Her, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zadig & Voltaire This is Her actually costs about $20 a year MORE than Pepe Jeans London Golden Hour. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Zadig & Voltaire This is Her comes closest at 6.2h, so it needs one re-spray to cover the day.
Pepe Jeans London Golden Hour notes, performance and price
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Updated 2026-08-22.