Rue21 Rue, released in 2007, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Rue21 Rue: marine, woody and aromatic, about 4h on skin, projection 5/10, sillage 4/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Rue21 Rue we found, ranked by opening & dry-down similarity:
Evokes the clean, marine, and slightly powdery atmosphere of Rue, leaning into a crisp and airy aquatic profile.
It shares its powdery, marine and aromatic accords with Rue21 Rue, lasts about 4h against 4h and carries 160 community ratings.
Shares a similar light, fresh, and slightly fruity-floral aquatic vibe that feels reminiscent of the breezy nature of Rue.
It shares its aquatic and powdery accords with Rue21 Rue, lasts about 4h against 4h and carries 192 community ratings.
Offers a clean, airy, and slightly powdery freshness that aligns with the lighter, aromatic side of the Rue scent profile.
It shares its powdery and sweet accords with Rue21 Rue, lasts about 5h against 4h and carries 526 community ratings.
Leans into a bright, crisp, and slightly fruity-aquatic territory that feels like a modern relative to the breezy character of Rue.
It shares its sweet, fruity and aquatic accords with Rue21 Rue, lasts about 3h against 4h and carries 358 community ratings.
Provides a sweet, light, and airy floral-fruity experience that touches on the sweeter, more accessible aspects of the Rue fragrance.
It shares its sweet accords with Rue21 Rue, lasts about 4h against 4h and carries 156 community ratings.
Bath & Body Works Gingham Fresh, at about $20 for 100 ml (estimate) — still above Rue21 Rue's own estimate.
Parfums de Coeur Body Fantasies Signature Fresh White Musk, at about 5h on skin, against about 4h for Rue21 Rue.
Bath & Body Works Sea Island Shore, at 79% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Bath & Body Works Sea Island Shore actually costs about $10 a year MORE than Rue21 Rue. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Parfums de Coeur Body Fantasies Signature Fresh White Musk comes closest at 4.7h, so it needs one re-spray to cover the day.
Rue21 Rue notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-24.