Taylor Swift Wonderstruck is discontinued — the closest scent matches you can still buy

Taylor Swift Wonderstruck, released in 2011, is discontinued and no longer in production. The closest scent matches you can still buy are below.

Taylor Swift Wonderstruck: fruity, sweet and vanilla, about 5h on skin, projection 7/10, sillage 4/10. The alternatives below are matched to that profile.

What can I wear instead of Taylor Swift Wonderstruck?

The five closest scent matches — the closest replacements for Taylor Swift Wonderstruck we found, ranked by opening & dry-down similarity, with the ones still in production first:

  1. Britney Spears Midnight Fantasy — 85% scent match

    Evokes the sweet raspberry and dark berry profile of Taylor Swift Wonderstruck, leaning into a deeper, dark-fruited evening sweetness.

    It shares its sweet, fruity and vanilla accords with Taylor Swift Wonderstruck, opens on Raspberry too, lasts about 6h against 5h and carries 12,317 community ratings.

  2. Justin Bieber Girlfriend — 84% scent match

    Shares the playful blend of bright berries and creamy florals reminiscent of Taylor Swift Wonderstruck.

    It shares its fruity, sweet and floral accords with Taylor Swift Wonderstruck, opens on Blackberry too, lasts about 5h against 5h and carries 861 community ratings.

  3. Vera Wang Pink Princess — 81% scent match — discontinued

    Features a light, sweet fruit and vanilla arrangement that occupies similar territory to Taylor Swift Wonderstruck.

    It shares its sweet, fruity and powdery accords with Taylor Swift Wonderstruck, opens on Raspberry too, lasts about 4h against 5h and carries 317 community ratings. It is listed as discontinued, so availability varies.

  4. Bath & Body Works Secret Wonderland — 79% scent match — discontinued

    A fruity-floral body mist that mirrors the sugary berry and amber warmth of Taylor Swift Wonderstruck.

    It shares its fruity, sweet and powdery accords with Taylor Swift Wonderstruck, opens on Raspberry too, lasts about 4h against 5h and carries 588 community ratings. It is listed as discontinued, so availability varies.

  5. Avon Secret Fantasy Midnight — 79% scent match — discontinued

    Brings a juicy night-blooming floral and berry sweetness that recalls Taylor Swift Wonderstruck.

    It shares its fruity, sweet and floral accords with Taylor Swift Wonderstruck, lasts about 4h against 5h and carries 397 community ratings. It is listed as discontinued, so availability varies.

Which Taylor Swift Wonderstruck dupe is cheapest?

Avon Secret Fantasy Midnight, at about $20 for 100 ml (estimate) — around 35% less than Taylor Swift Wonderstruck.

Which Taylor Swift Wonderstruck dupe lasts longest?

Britney Spears Midnight Fantasy, at about 6h on skin, against about 5h for Taylor Swift Wonderstruck.

Which Taylor Swift Wonderstruck dupe is closest to the original?

Britney Spears Midnight Fantasy, at 85% overall scent match across the opening and the dry-down.

How much does a Taylor Swift Wonderstruck dupe save?

At 4 sprays a day — about 146 ml a year — Britney Spears Midnight Fantasy actually costs about $25 a year MORE than Taylor Swift Wonderstruck. Assumes 100 ml bottles on both sides; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Taylor Swift Wonderstruck dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Britney Spears Midnight Fantasy comes closest at 5.7h, so it needs one re-spray to cover the day.

Taylor Swift Wonderstruck notes, performance and price

Related dupe lists

AltScent is also free on the App Store and Google Play.

Updated 2026-08-23.