Ted Baker Au: released in 2017, warm spicy, white floral and vanilla, about 4h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Ted Baker Au dupe we found is Fragrance World Soir — 82% match, about $25 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Ted Baker Au dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Ted Baker Au | Projection |
|---|---|---|---|---|---|
| 1 | Fragrance World Soir | 82% | about $25* (−17%) | 6h vs 4h | 7/10 |
| 2 | Hanae Mori HiM | 80% | about $35* (+17%) | 6h vs 4h | 7/10 |
| 3 | Ted Lapidus Black Soul Imperial | 78% | about $20 (−33%) | 7h vs 4h | 7/10 |
| 4 | Maison Alhambra The Tux | 78% | about $30* | 6h vs 4h | 7/10 |
| 5 | Lattafa Perfumes Maahir Black Edition | 72% | about $30* | 7h vs 4h | 7/10 |
This scent leans into warm, spicy, and woody notes that mirror the cozy, aromatic profile of Ted Baker Au.
It shares its woody, vanilla and powdery accords with Ted Baker Au, lasts about 6h against 4h and carries 175 community ratings.
A warm, spicy, and woody fragrance that captures a similar sophisticated, aromatic vibe to Ted Baker Au.
It shares its warm spicy, woody and fresh spicy accords with Ted Baker Au, opens on Bergamot too, lasts about 6h against 4h and carries 1,070 community ratings.
Shares a similar warm, spicy, and woody character that evokes the cozy, aromatic feel of Ted Baker Au.
It shares its warm spicy and woody accords with Ted Baker Au, lasts about 7h against 4h and carries 616 community ratings.
Provides a warm, spicy, and slightly powdery experience that resonates with the aromatic, woody character of Ted Baker Au.
It shares its warm spicy, vanilla and woody accords with Ted Baker Au, lasts about 6h against 4h and carries 1,110 community ratings.
A dark, spicy, and woody composition that shares the warm, aromatic intensity found in Ted Baker Au.
It shares its woody, fresh spicy and warm spicy accords with Ted Baker Au, lasts about 7h against 4h and carries 1,558 community ratings.
Ted Lapidus Black Soul Imperial, at about $20 for 100 ml (estimate) — around 35% less than Ted Baker Au.
Lattafa Perfumes Maahir Black Edition, at about 7h on skin, against about 4h for Ted Baker Au.
Fragrance World Soir, at 82% overall scent match across the opening and the dry-down.
Ted Baker Au itself sells from £29.99 (50 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Fragrance World Soir saves you about $5 a year against Ted Baker Au. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Lattafa Perfumes Maahir Black Edition comes closest at 7.4h, so it needs one re-spray to cover the day.
Ted Baker Au notes, performance and price
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Updated 2026-08-24.