The Body Shop Choice Power: released in 2022, warm spicy, patchouli and fruity, about 6h on skin, projection 5/10, sillage 5/10. The alternatives below are matched to that profile.
The closest The Body Shop Choice Power dupe we found is Milton Lloyd Bondage Hommes — 78% match, about $15 (estimate) versus about $35 for a 100 ml bottle.
The five closest scent matches — the best The Body Shop Choice Power dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs The Body Shop Choice Power | Projection |
|---|---|---|---|---|---|
| 1 | Milton Lloyd Bondage Hommes | 78% | about $15* (−57%) | 7h vs 6h | 7/10 |
| 2 | Lattafa Perfumes Ana Abiyedh Rouge | 68% | about $25* (−29%) | 6h vs 6h | 6/10 |
| 3 | Rasasi Blue Lady | 68% | about $30* (−14%) | 7h vs 6h | 6/10 |
| 4 | Ajmal Shadow for Her | 65% | about $25* (−29%) | 5h vs 6h | 6/10 |
| 5 | Armaf Tres Jour | 63% | about $20* (−43%) | 5h vs 6h | 5/10 |
Shares a similar spicy, earthy, and slightly metallic character that evokes the bold profile of Choice Power.
It shares its woody and warm spicy accords with The Body Shop Choice Power, lasts about 7h against 6h and carries 109 community ratings.
Presents a warm, spicy, and slightly fruity profile that shares a similar vibe to the complex, earthy nature of Choice Power.
It shares its fruity accords with The Body Shop Choice Power, lasts about 6h against 6h and carries 2,655 community ratings.
While more floral, it captures a similar intensity and spicy depth reminiscent of the bold structure found in Choice Power.
It shares its fruity and woody accords with The Body Shop Choice Power, lasts about 7h against 6h and carries 456 community ratings.
Features a woody and earthy foundation that echoes the spicy, patchouli-forward character of Choice Power.
It shares its woody and patchouli accords with The Body Shop Choice Power, lasts about 5h against 6h and carries 741 community ratings.
Provides a similarly vibrant and spicy opening that settles into a woody base reminiscent of Choice Power.
It shares its fresh and woody accords with The Body Shop Choice Power, lasts about 5h against 6h and carries 275 community ratings.
Milton Lloyd Bondage Hommes, at about $15 for 100 ml (estimate) — around 55% less than The Body Shop Choice Power.
Milton Lloyd Bondage Hommes, at about 7h on skin, against about 6h for The Body Shop Choice Power.
Milton Lloyd Bondage Hommes, at 78% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Milton Lloyd Bondage Hommes saves you about $30 a year against The Body Shop Choice Power. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Milton Lloyd Bondage Hommes comes closest at 6.8h, so it needs one re-spray to cover the day.
The Body Shop Choice Power notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-23.