Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most): earthy, mossy and iris, about 6h on skin, projection 7/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most) dupe we found is Rochas Madame Rochas — 86% match, about $40 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most) dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most) | Projection |
|---|---|---|---|---|---|
| 1 | Rochas Madame Rochas | 86% | about $40 (+100%) | 7h vs 6h | 6/10 |
| 2 | Yves Saint Laurent Rive Gauche | 84% | about $120* (+500%) | 7h vs 6h | 6/10 |
| 3 | Estée Lauder White Linen | 81% | about $85* (+325%) | 7h vs 6h | 7/10 |
| 4 | Tesori d'Oriente White Musk | 80% | about $10 (−50%) | 5h vs 6h | 6/10 |
| 5 | Lancôme Climat | 91% | about $35 (+75%) | 8h vs 6h | 6/10 |
Leans into the same sophisticated soapy aldehyde and iris-driven heart that defines Kuznetsky Most.
It shares its woody, white floral and earthy accords with Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most), opens on Bergamot too, lasts about 7h against 6h and carries 2,211 community ratings.
Brings a metallic, aldehydic green floral intensity that feels at home alongside the aromatic profile of Kuznetsky Most.
It shares its white floral, woody and earthy accords with Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most), opens on Bergamot too, lasts about 7h against 6h and carries 4,398 community ratings.
A crisp, bright aldehyde structure that captures the sharp, clean freshness reminiscent of Kuznetsky Most.
It shares its woody, earthy and white floral accords with Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most), lasts about 7h against 6h and carries 3,844 community ratings.
Presents a clean, soapy floral aura that echoes the comforting freshness of Kuznetsky Most at a remarkable value.
It shares its white floral accords with Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most), lasts about 5h against 6h and carries 2,499 community ratings.
Features a classic green floral and mossy construction that shares the timeless spirit of Kuznetsky Most.
It shares its white floral, woody and aromatic accords with Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most), opens on Bergamot too, lasts about 8h against 6h and carries 1,139 community ratings. It is listed as discontinued, so availability varies.
Tesori d'Oriente White Musk, at about $10 for 100 ml (estimate) — around 50% less than Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most).
Lancôme Climat, at about 8h on skin, against about 6h for Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most).
Lancôme Climat, at 91% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Rochas Madame Rochas actually costs about $30 a year MORE than Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most). Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Lancôme Climat (8.1h) — 1 of 5.
Новая Заря (The New Dawn) Кузнецкий мост (Kuznetsky Most) notes, performance and price
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Updated 2026-09-03.