Новая Заря (The New Dawn) Man Energy Platinum: aromatic, fresh spicy and green, about 5h on skin, projection 5/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Man Energy Platinum scent match we found is Avon Musk + Instinct — 72% match, about $20 (estimate) versus about $10 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Man Energy Platinum dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Man Energy Platinum | Projection |
|---|---|---|---|---|---|
| 1 | Avon Musk + Instinct | 72% | about $20 (+100%) | 5h vs 5h | 6/10 |
| 2 | Sergio Tacchini Pacific Blue | 83% | about $20 (+100%) | 4h vs 5h | 5/10 |
| 3 | Faberlic Lancelot | 82% | about $15 (+50%) | 5h vs 5h | 6/10 |
| 4 | Sergio Nero Admiral Russkiy Kharakter | 75% | about $15 (+50%) | 7h vs 5h | 7/10 |
| 5 | Faberlic Vent d'Aventures | 78% | about $15 (+50%) | 4h vs 5h | 7/10 |
Provides a similar aromatic and woody foundation, capturing a clean and approachable masculine vibe.
It shares its aromatic, woody and green accords with Новая Заря (The New Dawn) Man Energy Platinum, lasts about 5h against 5h and carries 172 community ratings.
Shares a similar aromatic and fresh-spicy character, offering a clean, crisp profile that feels very much in the same family as the reference.
It shares its aromatic, woody and fresh spicy accords with Новая Заря (The New Dawn) Man Energy Platinum, opens on Bergamot too, lasts about 4h against 5h and carries 30 community ratings.
A crisp, green-leaning fragrance that captures the aromatic and woody essence of the reference with a refreshing, masculine edge.
It shares its woody and aromatic accords with Новая Заря (The New Dawn) Man Energy Platinum, lasts about 5h against 5h and carries 49 community ratings.
Leans into similar aromatic and woody territory, offering a classic, masculine freshness reminiscent of the reference.
It shares its woody and aromatic accords with Новая Заря (The New Dawn) Man Energy Platinum, lasts about 7h against 5h and carries 12 community ratings.
Evokes the adventurous, woody, and fresh-spicy spirit of the reference, providing a balanced and clean scent profile.
It shares its aromatic, fresh spicy and woody accords with Новая Заря (The New Dawn) Man Energy Platinum, lasts about 4h against 5h and carries 59 community ratings. It is listed as discontinued, so availability varies.
Faberlic Lancelot, at about $15 for 100 ml (estimate) — still above Новая Заря (The New Dawn) Man Energy Platinum's own estimate.
Sergio Nero Admiral Russkiy Kharakter, at about 7h on skin, against about 5h for Новая Заря (The New Dawn) Man Energy Platinum.
Sergio Tacchini Pacific Blue, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Avon Musk + Instinct actually costs about $10 a year MORE than Новая Заря (The New Dawn) Man Energy Platinum. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Sergio Nero Admiral Russkiy Kharakter comes closest at 6.6h, so it needs one re-spray to cover the day.
Новая Заря (The New Dawn) Man Energy Platinum notes, performance and price
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Updated 2026-08-20.