Новая Заря (The New Dawn) Mayor Energy: woody, fresh spicy and musky, about 6h on skin, projection 7/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Mayor Energy scent match we found is Mustang — 79% match, about $25 (estimate) versus about $15 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Mayor Energy dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Mayor Energy | Projection |
|---|---|---|---|---|---|
| 1 | Mustang | 79% | about $25 (+67%) | 5h vs 6h | 7/10 |
| 2 | Escentric Molecules Escentric 01 | 76% | about $135* (+800%) | 6h vs 6h | 6/10 |
| 3 | Oriflame Paradise | 77% | about $35 (+133%) | 6h vs 6h | 5/10 |
| 4 | Новая Заря (The New Dawn) Man Energy | 83% | about $15 | 5h vs 6h | 6/10 |
| 5 | LR Bruce Willis | 81% | about $55 (+267%) | 7h vs 6h | 6/10 |
Shares a comparable fresh spicy and woody presence reminiscent of Mayor Energy, leaning into a slightly more casual daytime style.
It shares its woody, fresh spicy and aromatic accords with Новая Заря (The New Dawn) Mayor Energy, opens on Ginger too, lasts about 5h against 6h and carries 101 community ratings.
Offers a woody and powdery presence that touches upon the textural feel experienced in Mayor Energy.
It shares its woody, musky and powdery accords with Новая Заря (The New Dawn) Mayor Energy, lasts about 6h against 6h and carries 4,441 community ratings.
In the same family as Mayor Energy, carrying forward the familiar energetic woody and aromatic signature with subtle mossy undertones.
It shares its woody, fresh spicy and musky accords with Новая Заря (The New Dawn) Mayor Energy, opens on Ginger and Pepperwood or Hercules Club too, lasts about 5h against 6h and carries 24 community ratings.
Evokes the woody and fresh spicy character of Mayor Energy, featuring a similar aromatic profile with a clean cedar-driven dry-down.
It shares its fresh spicy, woody and aromatic accords with Новая Заря (The New Dawn) Mayor Energy, lasts about 7h against 6h and carries 74 community ratings.
Brings a similar aromatic and fresh spicy impression to the table, echoing the overall structure found in Mayor Energy.
It shares its fresh spicy, musky and woody accords with Новая Заря (The New Dawn) Mayor Energy, lasts about 6h against 6h and carries 1,264 community ratings. It is listed as discontinued, so availability varies.
Новая Заря (The New Dawn) Man Energy, at about $15 for 100 ml (estimate).
LR Bruce Willis, at about 7h on skin, against about 6h for Новая Заря (The New Dawn) Mayor Energy.
Новая Заря (The New Dawn) Man Energy, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Mustang Mustang actually costs about $15 a year MORE than Новая Заря (The New Dawn) Mayor Energy. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. LR Bruce Willis comes closest at 7.0h, so it needs one re-spray to cover the day.
Новая Заря (The New Dawn) Mayor Energy notes, performance and price
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Updated 2026-09-03.