Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс): floral, white floral and fresh, about 5h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс) dupe we found is Brocard Сирень после дождя - Lilac After The Rain — 78% match, about $15 (estimate) versus about $20 for a 100 ml bottle.
The five closest scent matches — the best Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс) dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс) | Projection |
|---|---|---|---|---|---|
| 1 | Brocard Сирень после дождя - Lilac After The Rain | 78% | about $15* (−25%) | 4h vs 5h | 4/10 |
| 2 | Brocard Romantica | 68% | about $15 (−25%) | 4h vs 5h | 6/10 |
| 3 | Oriflame Innocent White Lilac | 83% | about $25 (+25%) | 4h vs 5h | 4/10 |
| 4 | Yves Rocher Pur Desir de Lilas | 73% | about $20* | 4h vs 5h | 4/10 |
| 5 | Parfums Guy Alari White Lilac Белая Сирень | 88% | about $10 (−50%) | 3h vs 5h | 4/10 |
Offers a dewier, greener interpretation of the lilac theme, reminiscent of the fresh floral character in True Persian Lilac.
It shares its floral, fresh and white floral accords with Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс), lasts about 4h against 5h and carries 707 community ratings.
While more complex, it shares a similar sweet, floral-forward heart that aligns with the general vibe of True Persian Lilac.
It shares its floral, fresh and white floral accords with Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс), lasts about 4h against 5h and carries 310 community ratings.
Captures the delicate, fresh floral essence of True Persian Lilac with a similarly airy and natural lilac profile.
It shares its floral, fresh and green accords with Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс), lasts about 3h against 5h and carries 42 community ratings.
A clean and straightforward floral scent that evokes the same springtime garden atmosphere found in True Persian Lilac.
It shares its floral, green and fresh accords with Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс), lasts about 4h against 5h and carries 612 community ratings. It is listed as discontinued, so availability varies.
A classic, soliflore-leaning lilac fragrance that shares the same gentle, powdery floral charm as True Persian Lilac.
It shares its floral, fresh and green accords with Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс), lasts about 4h against 5h and carries 1,510 community ratings. It is listed as discontinued, so availability varies.
Parfums Guy Alari White Lilac Белая Сирень, at about $10 for 100 ml (estimate) — around 50% less than Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс).
Yves Rocher Pur Desir de Lilas, at about 4h on skin, against about 5h for Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс).
Parfums Guy Alari White Lilac Белая Сирень, at 88% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Brocard Сирень после дождя - Lilac After The Rain saves you about $5 a year against Новая Заря (The New Dawn) Настоящая персидская сирень (True Persian Lilaс). Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Yves Rocher Pur Desir de Lilas comes closest at 4.2h, so it needs one re-spray to cover the day.
AltScent is also free on the App Store and Google Play.
Updated 2026-08-23.