Tory Burch: released in 2013, citrus, floral and fresh, about 5h on skin, projection 7/10, sillage 4/10. The alternatives below are matched to that profile.
The closest Tory Burch dupe we found is Clinique Happy — 80% match, about $60 (estimate) versus about $45 for a 100 ml bottle.
The five closest scent matches — the best Tory Burch dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Tory Burch | Projection |
|---|---|---|---|---|---|
| 1 | Clinique Happy | 80% | about $60* (+33%) | 5h vs 5h | 7/10 |
| 2 | Exceptional Parfums Exceptional Because You Are For Women | 80% | about $45* | 3h vs 5h | 6/10 |
| 3 | Coach the Fragrance Eau de Toilette | 79% | about $35 (−22%) | 5h vs 5h | 5/10 |
| 4 | Elizabeth Arden Pretty | 84% | about $30 (−33%) | 5h vs 5h | 6/10 |
| 5 | Mary Kay Velocity | 80% | about $30* (−33%) | 5h vs 5h | 7/10 |
Evokes the bright citrus-and-floral energy of Tory Burch Tory Burch, leaning into a sparkling mandarin and grapefruit accord.
It shares its citrus, floral and white floral accords with Tory Burch, lasts about 5h against 5h and carries 8,391 community ratings.
A balanced mix of floral notes and crisp freshness that parallels the overall aesthetic of Tory Burch Tory Burch.
It shares its floral accords with Tory Burch, lasts about 3h against 5h and carries 804 community ratings.
Presents a clean, musky floral character that captures a similar everyday elegance to Tory Burch Tory Burch.
It shares its citrus, woody and musky accords with Tory Burch, opens on Mandarin Orange too, lasts about 5h against 5h and carries 757 community ratings.
Shares a vibrant, fresh floral profile reminiscent of Tory Burch Tory Burch, centered around bright peony and mandarin orange.
It shares its white floral, floral and fresh accords with Tory Burch, opens on Mandarin Orange too, lasts about 5h against 5h and carries 1,149 community ratings. It is listed as discontinued, so availability varies.
Features an uplifting blast of tart citrus and crisp florals that echoes the vibrant opening of Tory Burch Tory Burch.
It shares its floral, citrus and woody accords with Tory Burch, lasts about 5h against 5h and carries 701 community ratings. It is listed as discontinued, so availability varies.
Elizabeth Arden Pretty, at about $30 for 100 ml (estimate) — around 35% less than Tory Burch.
Coach the Fragrance Eau de Toilette, at about 5h on skin, against about 5h for Tory Burch.
Elizabeth Arden Pretty, at 84% overall scent match across the opening and the dry-down.
Tory Burch itself sells from $172.19 (100 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Clinique Clinique Happy actually costs about $20 a year MORE than Tory Burch. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Coach Coach the Fragrance Eau de Toilette comes closest at 4.9h, so it needs one re-spray to cover the day.
Tory Burch notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-03.