Tova Beverly Hills Tova: released in 1982, musky, powdery and lavender, about 7h on skin, projection 5/10, sillage 6/10. The alternatives below are matched to that profile.
The closest Tova Beverly Hills Tova dupe we found is Alyssa Ashley Musk — 83% match, about $20 (estimate) versus about $45 for a 100 ml bottle.
The five closest scent matches — the best Tova Beverly Hills Tova dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Tova Beverly Hills Tova | Projection |
|---|---|---|---|---|---|
| 1 | Alyssa Ashley Musk | 83% | about $20 (−56%) | 5h vs 7h | 6/10 |
| 2 | Kiehl's Original Musk | 81% | about $55* (+22%) | 6h vs 7h | 4/10 |
| 3 | TerraNova China Musk | 85% | about $20 (10 ml) | 7h vs 7h | 3/10 |
| 4 | Ulric de Varens Miss Cotton Musk | 80% | about $15 (−67%) | 4h vs 7h | 5/10 |
| 5 | ALREHAB PERFUMES Musk Al Aroosah | 79% | about $10 (−78%) | 7h vs 7h | 8/10 |
Brings a prominent powdery and animalic musk foundation reminiscent of the classic 1980s profile found in Tova.
It shares its musky, powdery and aromatic accords with Tova Beverly Hills Tova, opens on Bergamot too, lasts about 5h against 7h and carries 1,034 community ratings.
Shares the timeless, skin-hugging powdery musk identity that fans of Tova Beverly Hills often appreciate.
It shares its musky, white floral and powdery accords with Tova Beverly Hills Tova, opens on Bergamot too, lasts about 6h against 7h and carries 2,348 community ratings.
Evokes the clean, powdery musk character of Tova Beverly Hills Tova, offering a similarly soft and comforting presence.
It shares its musky, citrus and powdery accords with Tova Beverly Hills Tova, lasts about 7h against 7h and carries 21 community ratings.
Features a cozy, laundry-fresh white musk profile that feels akin to the softer moments of Tova.
It shares its lavender, musky and powdery accords with Tova Beverly Hills Tova, lasts about 4h against 7h and carries 8 community ratings.
Delivers an intense, clean white musk and floral aura that occupies a similar scented space to Tova.
It shares its powdery and musky accords with Tova Beverly Hills Tova, lasts about 7h against 7h and carries 70 community ratings.
ALREHAB PERFUMES Musk Al Aroosah, at about $10 for 100 ml (estimate) — around 80% less than Tova Beverly Hills Tova.
TerraNova China Musk, at about 7h on skin, against about 7h for Tova Beverly Hills Tova.
TerraNova China Musk, at 85% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Alyssa Ashley Musk saves you about $35 a year against Tova Beverly Hills Tova. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. TerraNova China Musk comes closest at 7.4h, so it needs one re-spray to cover the day.
Tova Beverly Hills Tova notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-31.