Victoria's Secret First Love: released in 2020, white floral, ozonic and musky, about 4h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Victoria's Secret First Love dupe we found is Zara Applejuice — 87% match, about $20 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Victoria's Secret First Love dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Victoria's Secret First Love | Projection |
|---|---|---|---|---|---|
| 1 | Zara Applejuice | 87% | about $20* (−33%) | 3h vs 4h | 6/10 |
| 2 | Bath & Body Works Brightest Bloom | 85% | about $20* (−33%) | 4h vs 4h | 6/10 |
| 3 | Jessica Simpson I Fancy You | 84% | about $20 (−33%) | 5h vs 4h | 5/10 |
| 4 | Vince Camuto Fiori | 83% | about $35* (+17%) | 4h vs 4h | 5/10 |
| 5 | Maison Alhambra Chic Velvet Vert Secret | 89% | about $20 (−33%) | 5h vs 4h | 6/10 |
Evokes the clean, airy freshness of Victoria's Secret First Love, leaning into a similar bright and uplifting floral character.
It shares its fresh, powdery and green accords with Victoria's Secret First Love, lasts about 3h against 4h and carries 2,270 community ratings.
Shares the soft white floral and green appeal found in Victoria's Secret First Love, wrapped in a gentle musky veil.
It shares its white floral, fresh and green accords with Victoria's Secret First Love, lasts about 4h against 4h and carries 326 community ratings.
Brings a powdery, clean musky freshness reminiscent of Victoria's Secret First Love, offering a tender floral everyday wear.
It shares its green, white floral and fresh accords with Victoria's Secret First Love, lasts about 5h against 4h and carries 868 community ratings.
Offers a soft, light-hearted floral profile that sits comfortably in the same gentle family as Victoria's Secret First Love.
It shares its powdery accords with Victoria's Secret First Love, lasts about 4h against 4h and carries 773 community ratings.
Captures the delicate green and ozonic floral brightness of Victoria's Secret First Love with a smooth, soapy dry-down.
It shares its white floral, ozonic and green accords with Victoria's Secret First Love, lasts about 5h against 4h and carries 17 community ratings.
Bath & Body Works Brightest Bloom, at about $20 for 100 ml (estimate) — around 35% less than Victoria's Secret First Love.
Maison Alhambra Chic Velvet Vert Secret, at about 5h on skin, against about 4h for Victoria's Secret First Love.
Maison Alhambra Chic Velvet Vert Secret, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Zara Applejuice saves you about $10 a year against Victoria's Secret First Love. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Maison Alhambra Chic Velvet Vert Secret comes closest at 4.7h, so it needs one re-spray to cover the day.
Victoria's Secret First Love notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-30.