Victoria's Secret Incredible is discontinued — the closest scent matches you can still buy

Victoria's Secret Incredible, released in 2011, is discontinued and no longer in production. The closest scent matches you can still buy are below.

Victoria's Secret Incredible: fruity, powdery and sweet, about 5h on skin, projection 6/10, sillage 4/10. The alternatives below are matched to that profile.

What can I wear instead of Victoria's Secret Incredible?

The five closest scent matches — the closest replacements for Victoria's Secret Incredible we found, ranked by opening & dry-down similarity:

  1. Katy Perry Purr — 85% scent match

    Brings a similar luscious blend of peach, coconut, and soft vanilla-sandalwood that mirrors the creamy, fruity warmth of Victoria's Secret Incredible.

    It shares its sweet, fruity and vanilla accords with Victoria's Secret Incredible, opens on Peach too, lasts about 5h against 5h and carries 4,238 community ratings.

  2. Paris Hilton Can Can — 83% scent match

    Shares the playful, sweet, and fruity-floral character of Victoria's Secret Incredible, leaning into a vibrant nectarine and blackcurrant blend.

    It shares its fruity, sweet and powdery accords with Victoria's Secret Incredible, lasts about 5h against 5h and carries 2,682 community ratings.

  3. Jessica Simpson Fancy — 83% scent match

    Delivers a sweet, powdery blend of pear, peach, and warm sandalwood, sharing the inviting, feminine energy of Victoria's Secret Incredible.

    It shares its fruity, sweet and vanilla accords with Victoria's Secret Incredible, opens on Pear too, lasts about 6h against 5h and carries 5,963 community ratings.

  4. Rihanna Reb'l Fleur — 82% scent match

    Leans into a bolder, warmer combination of peach, coconut, and vanilla, capturing the tropical-leaning sweetness of Victoria's Secret Incredible.

    It shares its fruity, sweet and vanilla accords with Victoria's Secret Incredible, opens on Peach too, lasts about 6h against 5h and carries 5,407 community ratings.

  5. Oscar de la Renta Extraordinary — 81% scent match

    Offers a bright, clean floral experience with soft woody undertones, echoing the fresh magnolia and lotus of Victoria's Secret Incredible.

    It shares its floral, woody and sweet accords with Victoria's Secret Incredible, lasts about 4h against 5h and carries 290 community ratings.

Which Victoria's Secret Incredible dupe is cheapest?

Paris Hilton Can Can, at about $20 for 100 ml (estimate) — around 35% less than Victoria's Secret Incredible.

Which Victoria's Secret Incredible dupe lasts longest?

Rihanna Reb'l Fleur, at about 6h on skin, against about 5h for Victoria's Secret Incredible.

Which Victoria's Secret Incredible dupe is closest to the original?

Katy Perry Purr, at 85% overall scent match across the opening and the dry-down.

How much does a Victoria's Secret Incredible dupe save?

At 4 sprays a day — about 146 ml a year — Katy Perry Purr saves you about $5 a year against Victoria's Secret Incredible. Assumes 100 ml bottles on both sides; prices are estimates.

Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.

Will a Victoria's Secret Incredible dupe last a full day?

On an 8-hour day, none of the 5 last a full 8 hours. Rihanna Reb'l Fleur comes closest at 6.3h, so it needs one re-spray to cover the day.

Victoria's Secret Incredible notes, performance and price

Related dupe lists

AltScent is also free on the App Store and Google Play.

Updated 2026-09-15.